BEIJING, Dec. 22,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, aired the finale of its original comedy
variety show Super Sketch Show season 2 on Dec. 17. The show, a massive hit in China since its debut, marks
iQIYI's commitment in the development of comedy shows.
The finale of Super Sketch Show season 2 has reached
9313 in iQIYI content popularity index, and saw a 19% increment in
comparison to its first season, marking it the top-ranked variety
show in 2022 on iQIYI. The show scored 8.8 out of 10 on
China's mostly used film and TV
review platform Douban, and became one of the few variety shows of
IP in the market to score more than 8 points in both seasons. The
program also topped multiple third-party ranking charts, it topped
one list of daily views 77 times, receiving the highest views with
a strong market share of 37.68%, led to the generation of 2,085
trending topics and over 20.6 billion reading views of related
topics.
iQIYI has always been pioneering the comedy content innovation
in China, and recognized as the
leader of this genre. The second season of the Super Sketch Show introduces several innovations in
the show's format and content. The unique comedic styles comprise
of puppet drama, black out drama, and one-man show.
Further to the rich content,
Super Sketch Show series has
substantially facilitated the growth of comedy industry in
China by introducing new comedy
talents to the wider public. It also widens the audience's
understanding of comedy by showcasing the screenwriters who
normally work behind the scenes. Several actors then earned greater
popularity and opportunity of taking part in other dramas and shows
produced by iQIYI.
WANG Xiaohui, President of Professional Content Business Group
(PCG) and Chief Content Officer of iQIYI, remarked at the season
finale: "Bringing joy to others is the noblest art, iQIYI will
continue to promote the comedy development."
Meanwhile, iQIYI has been using technology to better integrate
virtual worlds and real life. In December, iQIYI launched Super
Sketch Show season 2
digital collectibles -- Comedy Family, which includes five digital
collectibles such as X-Trendsetter and X-Meditator. This series of
digital collectibles is the first to combine comedy content and
digital collectibles at iQIYI. Each collectible integrated the
program's rich storyline, bringing the "comedy family" into life
with a more three-dimensional visual.
Since the beginning of this year, iQIYI has also received
sustained viewers and market interest by presenting successful
variety shows, including Super Sketch Show season 2, The Rap of China 2022, The Detectives'
Adventures season 2, and
Memoon Player. Going forward, iQIYI will release additional
innovative and high-quality variety shows such as FOLK 2022
and The Farming Youth in hope to continue providing laughter
and joy to the audience.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI