Fluent Announces Recipients of Inaugural Business Empowerment Program to Support Minority and Women-Owned Businesses
January 15 2021 - 9:00AM
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance
marketing company, announced the recipients of its first
Business Empowerment Program, an initiative
focused on supporting minority and women-owned businesses. Five
recipients, including:
Official Black Wall Street,
CapWay,
Waiver,
EDEN
BodyWorks and
Jopwell, will each receive
$50,000 worth of digital marketing resources to support and
accelerate business growth.
Following a year where minority and women-owned businesses were
severely impacted due to the COVID-19 pandemic, coupled with
historically limited opportunities for funding and growth, Fluent
launched the Business Empowerment Program on October 27th, 2020. As
part of Fluent’s ongoing DEI initiative, the Business
Empowerment Program supports minority and women-led
businesses to succeed in today’s digital economy. Fluent
received almost 300 applications from businesses representing a
diverse set of industries and objectives across North America. The
application window for the 2021 program closed on December 31st,
2020.
“As a team, we are proud to announce the grant recipients of
this program and to bring light to a difficult year by giving back
in the best way we can,” said Matt Conlin, President and Co-founder
of Fluent. “We are excited to support these businesses by offering
them marketing resources they don’t currently have access to, which
will help take their company to the next level. We can’t wait to
see what they’re able to achieve!”
As part of the application process, business owners shared
examples of how the program would further drive their business
goals. The five recipients were chosen through a multi-tiered,
committee-led selection process, resulting in the following
Business Empowerment Program roster for 2021:
- Official Black Wall Street is a digital platform and app
connecting consumers to Black-owned businesses, while giving Black
entrepreneurs the resources and exposure needed to
thrive.
- CapWay is a financial technology startup that focuses on
opportunities and positive financial experiences for those who have
been unsupported by the traditional financial system.
- Waiver is a financial technology company which blocks overdraft
and maintenance fees for any U.S. bank account through their mobile
app.
- EDEN BodyWorks manufactures and distributes natural hair and
body care products.
- Jopwell is the leading career advancement platform for Black,
Latinx, and Native American students and professionals.
Each recipient will utilize their grant in one of two ways: an
outcome-based customer acquisition campaign, or a complete Facebook
campaign audit from AdParlor (a Fluent-owned social media agency),
which includes a full assessment and customized creative blueprint
templates.
With millions of engaged users, Fluent’s performance marketing
platform enables increased visibility and reach, and represents an
incremental alternative to engage and acquire high-value customers.
Additional information on the program and commentary from each
recipient can be found on Fluent’s Business Empowerment Program
page.
To learn more about Fluent, Inc. please visit -
https://www.fluentco.com
About Fluent, Inc.Fluent, Inc. (NASDAQ: FLNT)
is a leading performance marketing company with an expertise in
creating meaningful connections between consumers and brands.
Leveraging our proprietary first-party data asset of opted-in
consumer profiles, Fluent, Inc. drives intelligent growth
strategies that deliver superior outcomes. Founded in 2010, the
company is headquartered in New York City.
Forward-Looking StatementsThis press release
contains “forward-looking statements,” as that term is defined
under the Private Securities Litigation Reform Act of 1995 (PSLRA),
which statements may be identified by words such as “expects,”
“plans,” “projects,” “will,” “may,” “anticipate,” “believes,”
“should,” “intends,” “estimates,” and other words of similar
meaning. Such forward-looking statements are subject to risks and
uncertainties that are often difficult to predict, are beyond our
control and which may cause results to differ materially from
expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which are based on our
expectations as of the date of this press release and speak only as
of the date of this press release. Readers are also advised to
consider the factors under the heading “Forward-Looking Statements”
and “Risk Factors” in the Company’s Annual Report on Form 10-K, as
may be supplemented or amended by the Company’s Quarterly Reports
on Form 10-Q and other SEC filings. The Company undertakes no
obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events or
otherwise, except as required by law.
Media Contact:N6A for
FluentFluent@n6a.com401.464.1772
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