Fairchild Semiconductor Launches Mobile Audio Initiative Targeting Demand for Louder, Better Speakers in Mobile Devices
June 06 2011 - 11:00AM
Business Wire
Fairchild Semiconductor (NYSE:FCS) is stepping up its efforts to
address one of the most significant challenges facing audio
applications in the mobile industry today – the need to meet
consumer demand for multimedia mobile devices that offer smaller
speakers, sound louder and better, while minimizing impact on
battery life.
Fairchild is uniquely equipped to address these mobile audio
requirements, offering a growing portfolio of best-in-class audio
building blocks than can be used to design, develop and productize
mobile audio ICs. The company is building on a proven track record
in two key semiconductor technology areas – power semiconductor
solutions and feature-specific mobile semiconductor solutions – to
develop new products that address mobile audio requirements such as
higher output power, dynamic range compression, speaker protection,
signal-to-noise ratio improvement, distortion control and power
management.
Fairchild plans to introduce the first of these new mobile audio
products within the next few months. The high performance mixed
signal technology, will allow designers to address the critical
challenges of maximizing audio output and minimize impact on
battery run time, providing excellent audio quality and speaker
protection, and reducing the overall bill of materials in a
design.
Fairchild Semiconductor’s focus on mobile audio emerged from a
strategic mobile initiative that has accelerated Fairchild’s
presence as a supplier of semiconductor solutions to mobile device
manufacturers and chipset suppliers worldwide.
As part of that mobile initiative, Fairchild surveyed a range of
mobile device manufacturers and chipset providers, and found
widespread demand for suppliers to better meet the production and
design demands in mobile audio today.
“Fairchild Semiconductor’s decision to introduce mobile audio
was driven in large part by our customers’ request for new
technology solutions that address the extreme design and delivery
pressures facing mobile device and chipset suppliers today,” said
Matt Johnson, vice president, Mobile Solutions. “Fairchild is
prepared for this challenge, offering not only a portfolio of
best-in-class audio IP solutions, but also the world-class supply
chain and product development capability required of suppliers in
today’s competitive and fast-paced mobile market. This combination
has already established Fairchild as a strong value-added silicon
solution supplier to mobile device manufacturers, and with this
focus on mobile audio, we’re taking this leadership position
further.”
Fairchild’s new product development is driven by market
intelligence, as well as through close working relationships with
handset manufacturers and chipset suppliers worldwide. This
technology is already used by all major mobile device manufacturers
and can be found in the majority of mobile handsets, including
smartphones.
Fairchild offers a leadership portfolio of feature-specific
silicon solutions addressing audio, video, USB, ASSP/logic, RF
power, core power, lighting and other requirements that define user
satisfaction and market success in mobile. A recognized source of
innovation in these areas, Fairchild is combining silicon IP
building blocks with system level expertise to enable manufacturers
to differentiate mobile designs.
For audio and other mobile device design needs, Fairchild is
leveraging its advanced process and package technologies, offering
significant design advantages while reducing the size, cost and
power of mobile devices. Additionally, Fairchild is aligned with
leading mobile manufacturers to help them meet next-generation
design challenges and maintain a competitive advantage.
Dedicated to delivering “The Right Technology for Your
Success™,” Fairchild provides leading-edge silicon and packaging
technologies, manufacturing strength and system expertise for
consumer, communications, industrial, portable, computing and
automotive systems, as well as online tools and design centers as
part of our commitment to customer satisfaction.
For more information on Fairchild’s mobile solutions, visit the
Fairchild website at:
http://www.fairchildsemi.com/applications/diagrams/mobile.html
About Fairchild Semiconductor:
Fairchild Semiconductor (NYSE: FCS) – global presence, local
support, smart ideas. Fairchild delivers energy-efficient,
easy-to-use and value-added semiconductor solutions for power and
mobile designs. We help our customers differentiate their products
and solve difficult technical challenges with our expertise in
power and signal path products. Please contact us on the web at
www.fairchildsemi.com.
Follow us on Twitter @ http://twitter.com/FairchildSemi
View product and company videos, listen to podcasts and comment
on our blog @
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