Fairchild Semiconductor's President of Asia Delivers Keynote Address at International Consumer Electronics Industry Summit in Qi
July 12 2005 - 10:12AM
Business Wire
Fairchild Semiconductor -- Spotlights Optimizing Semiconductor
Technology to Leverage Power Efficiency and Satisfy China's Latest
Energy Efficiency Regulations -- Illustrates How China Can Achieve
RMB 34.6 billion (US $4.2 billion) Annual Savings in Power
Fairchild Semiconductor (NYSE: FCS), the leading global supplier of
products that optimize system power, today announced that Eric Kuo,
president of Fairchild Semiconductor in Asia, delivered a keynote
address at the recent International Consumer Electronics Industry
Summit (SINOCES) held in Qingdao, Shandong Province, China. During
his speech, Kuo highlighted the importance of optimizing
semiconductor technology to leverage power efficiency and satisfy
China's latest energy-efficiency labeling regulations. The
high-level summit provided an insight into the most recent
developments and future trends in China's consumer electronics
sector. "This is an important time for China. We have experienced
impressive economic growth in the last few years, yet we face a
tremendous challenge in sustaining power for our society," said
Kuo. "According to the Earth Policy Institute, China is the world's
top consumer of resources, and Zhou Heliang, executive
vice-president of the China Electrotechnical Society (CES), has
said that China's installed power-generating capacity would
experience significant growth until 2020. "China had 380 million
kilowatts of installed power-generating capacity at the end of
2003. This level is expected to exceed 450 million kilowatts by
2005, 650 million kilowatts by 2010, and around 950 million
kilowatts by 2020" continued Kuo. "However, low energy efficiency
remains a problem for China as its comprehensive energy efficiency
stands at 33%, 10 percentage points lower than that of other
developed countries, while China's energy consumption for per unit
output value is twice as much as that of other developed countries.
It is therefore essential that the semiconductor industry continues
to make tremendous strides in power management to assist China in
meeting its energy needs." During his speech, Kuo highlighted
Fairchild's emphasis on products that optimize system power and its
continuing transition to higher value power discrete and analog
solutions is making an impact on China's power consumption. Kuo
stated the company is playing a key role supporting China's
recently introduced energy-efficiency labeling regulations with its
leading portfolio of semiconductors that convert, control and
minimize power in all electronic applications. Kuo noted that the
demand for electricity in China is increasing by 14%-15% per annum.
He also highlighted that domestic white goods, such as
refrigerators and air-conditioners, comprise approximately 10% of
the total demand, and that during the summer months power
consumption increases by 40%. He identified that China has become
an important global exporter of home appliances and in 2003, 29.4%
of the total production of refrigerators and 34% of
air-conditioners were destined for export. He commented, "It is
essential to take international standards into consideration as we
are now a global exporter of home appliances. China's Energy
Labeling Regulations have been in effect since March 1st 2005 for
domestic refrigerators and air-conditioners, and the program aims
to improve the power efficiency of end equipment and reduce the
emission of greenhouse gases." By September 1st 2005, the sale of
products failing to reach standard will be prohibited and the China
National Institute of Standardization has forecasted that
approximately 15% of the high power consumption refrigerators will
be eliminated. "With the rising cost of energy and with government
regulations setting lower power consumption limits, the need for
efficient power devices is escalating," continued Kuo. "Products
such as our green Fairchild Power Switches (FPS(TM)), our
IntelliMAX(TM) load management products, uSerDes(TM), and Smart
Power Modules(TM), the industry's most comprehensive line-up of
integrated power modules, ranging from 50W to 3kW, coupled with our
increased investment in silicon and package integrated solutions
and continued partnership with customers through our Global Power
Resource(TM) Design Centers, are all making a real difference." Kuo
illustrated the level of power saving that Fairchild products can
achieve. In an air-conditioners for example, the energy savings
offered by an inverter over constant speed is 40%. In China, this
equates to a possible saving of 28,000,000,000 KWh per annum, based
on figures from 2003. In color TVs, cell phone chargers, set-top
boxes, and VCD/DVD players, there are similar savings to be
achieved, with Fairchild's green FPS controlling standby power
savings of up to 28,809,450,000 KWh per annum. "We calculated these
figures using data from Cheaa.com, August 2004; China Daily, May
& August 2004; and IMS Research, March 2004, and this equates
to a potential RMB34.6 billion per annum saving in power for China.
"Fairchild is The Power Franchise(R)," Kuo concluded. "Fairchild is
the leading semiconductor supplier of power products that optimize
system power. Fairchild's products cover a range of power
specification from 1V-1200V, from micro amps to over 600 amps - no
other semiconductor supplier can make this claim. Fairchild has the
insight and experience in both designing and manufacturing power
products and partnering closely with leading manufacturers. This
inherent closeness of design and manufacturing and the close
partnership with major customers in the industry continues to yield
insight into design challenges and the continued development of
products that solve these power management challenges. Fairchild
continues to demonstrate its dominance with 76% of sales from power
products, an increase from approximately 14% eight years ago."
Fairchild Semiconductor: Fairchild Semiconductor (NYSE: FCS) is the
leading global supplier of high performance power products critical
to today's leading electronic applications in the computing,
communications, consumer, industrial and automotive segments. As
The Power Franchise(R), Fairchild offers the industry's broadest
portfolio of components that optimize system power through
minimization, conversion, management and distribution functions.
Fairchild's 9,000 employees design, manufacture and market power,
analog & mixed signal, interface, logic, and optoelectronics
products from its headquarters in South Portland, Maine, USA and
numerous locations around the world. Please contact us on the web
at www.fairchildsemi.com.
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