HealthiNation Brings on Demand Health Programming Home for Charter Communication's Digital On-Demand Customers
June 18 2007 - 9:00AM
PR Newswire (US)
Partnership delivers free, relevant health-related content to
Charter On- Demand customers and compelling opportunities for local
and regional advertisers NEW YORK, June 18 /PRNewswire/ --
HealthiNation, an emerging on-demand health network, today
announced that Charter Communications, Inc. (NASDAQ:CHTR) will
launch its health education programming to nearly 2 million Charter
households across the country. Created to address consumers' need
for accurate, easy-to-understand health content, HealthiNation
enables viewers to take control of their health by delivering
straight-talking information, inspirational true-life stories and
high-quality 3-D bio animation. HealthiNation's videos are produced
independently and reviewed by the company's medical advisory team,
which includes respected physicians from various fields of
medicine. "We've developed our content specifically for the
on-demand experience and as a result consumers are watching and
highly engaged in our programming. We are pleased to team with
Charter Communications to bring better health to the communities
they serve," said Raj Amin, HealthiNation CEO. Charter
Communications and HealthiNation will also work together to deliver
interactive advertising opportunities to both regional and local
advertisers. "Viewers of HealthiNation are actively seeking health
information; taking the initiative to get information they need.
This provides advertisers in the health and wellness sector a
platform to connect with an audience interested in this
programming," said Todd Stewart, Charter's Vice President of
National Advertising and Sales Development. ABOUT HEALTHINATION
HealthiNation is a new multi-platform health education network
created to address consumers' need for accurate, leading edge,
easy-to-understand health information that enables viewers to take
control of their health in real ways. HealthiNation content, which
is designed specifically for interactive media, leverages exciting
new digital technologies, such as video-on-demand (VOD) and
streaming video on the Internet so consumers can view innovative
segments when and where they want them. All content is developed by
experienced health care professionals in their respective medical
fields. For more information on HealthiNation, please visit
http://www.healthination.com/. DATASOURCE: HealthiNation CONTACT:
Dacrie Brooks of Cohn & Wolfe for HealthiNation,
+1-212-798-9804, Web site: http://www.healthination.com/
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