Nationwide tour brings memorable activations
and unique content to tentpole sporting events while
treating customers like royalty
LAS
VEGAS, Sept. 14, 2022 /PRNewswire/ -- As the
sports calendar heats up, a powerhouse in sports and entertainment
is hitting the road on a nationwide tour to reach sports fans where
they cheer for their teams. Caesars Entertainment, Inc.
(NASDAQ: CZR) ("Caesars") today announced the launch of the Caesars
Sportsbook & Casino Truck Tour, an expansive fan engagement
campaign featuring a fully branded 18-wheeler traveling across
the United States. The
cutting-edge truck will stop at the biggest sporting events and
select Caesars destinations to provide unique fan experiences fit
for a Caesar.
*For additional renderings, click here
The Caesars Sportsbook & Casino Truck will make its debut on
Sept. 19 in Orchard Park, New York, for the Monday Night
Football home opener of Buffalo
against Tennessee, at which time
Caesars Sportsbook will also open their new sportsbook-style
premium club lounge in the northwest corner tower of the existing
Business Class Club.
"Providing customers with memorable experiences and treating
them like royalty remains a key emphasis for us," said Eric Hession, President of Caesars Digital. "The
Caesars Sportsbook & Casino Truck Tour is an exciting chapter
in our story as we shift our marketing focus to a more localized
and targeted approach in our second year. We can't wait to engage
fans on the road, and we'd like to thank our great partners for
making this possible."
The Caesars Sportsbook & Casino Truck features an innovative
design with more than 1,000 square feet of activation space
allowing Caesars to personalize the moments and experiences
delivered at each stop. Two mainstays on the truck are a
state-of-the-art production studio for filming creative content and
a fully equipped podcast studio for content creation with Caesars
Sportsbook partners – Omaha Productions, ESPN, and CBS Sports.
Peyton Manning's Omaha Productions
will play a key role during the tour through both live event
production and digital content creation.
"The team at Omaha could not be more excited to hit the road
with our friends at Caesars this football season," said Omaha
Productions Founder Peyton Manning.
"Alongside Caesars, we've designed an unforgettable live experience
that is sure to delight sports fans across the country."
At each stop, the Caesars Sportsbook & Casino Truck will
become a must-see attraction and hub delivering unique offers
across casino and sports betting for new customers, VIP experiences
for members of the industry-leading loyalty program, Caesars
Rewards, and a fully immersive environment worthy of a Caesar.
Responsible gaming education will also remain a key focus of the
campaign and Caesars will utilize RG ambassadors at each stop to
engage potential customers about ways to stay in control of their
gaming.
Ambassadors from the Caesars Empire will appear along the tour
including Trey Wingo, and
Kenny Mayne, along with featured
guests from Omaha Productions and other celebrities. Fans can
expect to engage with well-known former star athletes, participate
in tailgate-style activities, watch major sporting events being
shown at the truck, and enjoy access to local food and beverage
opportunities unique to each host market.
Following its launch in Buffalo, the Caesars Sportsbook & Casino
Truck will hit the road to additional states with legalized sports,
making stops at multiple Caesars resorts and marquee sporting
events through 2022 and 2023. The initial tour will culminate with
a stop at Super Bowl LVII in Glendale,
Arizona, a market that features a world-class sports betting
venue – Caesars Sportsbook and Guy
Fieri's DTPHX Kitchen + Bar at Chase Field, home of the
Arizona Diamondbacks.
The Caesars Sportsbook & Casino Truck Tour is another
example of the memorable experiences available to customers through
Caesars Rewards. Every wager placed and casino game played earns
Tier Credits for status and Reward Credits that can be redeemed for
unforgettable Caesars Rewards experiences, including special access
to the Caesars Sportsbook & Casino Truck along its route,
discounted getaways at Caesars destinations across the United States, bonus cash in the app,
world-class culinary experiences, and much more.
Caesars remains an industry leader in responsible gaming with a
decades-long commitment to responsible gaming practices that have
carried over as an emphasis for Caesars Sportsbook & Casino. As
it expands into new markets, the Caesars Sportsbook & Casino
app continues to provide access to best-in-class tools in place to
encourage responsible play, including Deposit Limits, Spending
Limits, Daily Time Limits, and Cool Off Time Limits.
Fans are encouraged to follow the Caesars Sportsbook &
Casino Truck Tour by visiting www.caesars.com/trucktour and engage
with the tour on social media using #CaesarsSportsTour. For
real-time industry updates and to join the empire of like-minded
Caesars, players can engage with the Caesars Sportsbook social
handle @CaesarsSports on Twitter, Instagram, and
Facebook.
About Caesars Entertainment, Inc.
Caesars
Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment Company in the U.S. and one of the world's
most diversified casino-entertainment providers. Since its
beginning in Reno, NV, in 1937,
Caesars Entertainment, Inc. has grown through development of new
resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s
resorts operate primarily under the Caesars®,
Harrah's®, Horseshoe®, and
Eldorado® brand names. Caesars Entertainment, Inc.
offers diversified gaming, entertainment and hospitality amenities,
one-of-a-kind destinations, and a full suite of mobile and online
gaming and sports betting experiences. All tied to its
industry-leading Caesars Rewards loyalty program, the Company
focuses on building value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. Must be 21 or older to gamble. Know When To
Stop Before You Start.® Gambling Problem? Call
1-800-522-4700. For more information, please visit
www.caesars.com/corporate.
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SOURCE Caesars Entertainment, Inc.