New Baidu and Paramount Pictures Partnership Brings Transformers’ Bumblebee to Life on Mobile Phones Everywhere
December 21 2018 - 8:00AM
Business Wire
Baidu, Inc. (Nasdaq: BIDU), the leading Chinese-language
internet search provider, has partnered with Paramount Pictures to
bring immersive messaging features to fans in anticipation of the
holiday premiere of “Bumblebee,” the latest film in the
“Transformers” series.
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the full release here:
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Bumblebee AR emoji from Facemoji Keyboard
(Graphic: Business Wire)
Just in time for the December 21, 2018 release (US), Baidu and
the Paramount International Digital group collaborated closely to
bring the beloved yellow Transformer from the globally recognized
franchise to a new home within Baidu’s keyboard apps in the United
States, China and Japan. The Facemoji, Simeji and Baidu IME
keyboards are already known for extensive libraries of emoji,
customizable themes and keyboard skins, and thriving communities of
creators; now, the nearly 400 million users can download and enjoy
these Bumblebee-themed offerings through the apps:
- Bumblebee AR Emoji: Built
on Baidu’s sophisticated face-tracking AI, the hyper-realistic AR
rendering of everyone’s favorite Autobot mirrors the user’s
expression and enables them to take selfies or create one-of-a-kind
GIFs.
- Two Bumblebee-themed Sticker
Packs: Expressive stickers featuring Bumblebee and Charlie
give conversations some extra gas with sayings like “Bee right
there” “#TBeeT,” “High Five!” and others.
“This is the first partnership of its kind between Baidu’s
global business unit and a major Hollywood studio, and it couldn’t
be more fitting,” said Mr. Jiang Feng, director of Baidu’s global
business unit. “The Transformers films have nurtured a thriving
community of fans, and Baidu prides itself on fostering a similar
environment for its keyboard app users, where technology can be as
fun as it is sophisticated. This is the perfect setting for Charlie
and Bumblebee to help users and fans alike transform their
messaging experience into something a bit more yellow.”
In addition to the Bumblebee-inspired AR emoji and sticker sets,
users can interact with other Transformers fans within the app by
voting on and downloading their favorite sticker combinations.
Users no longer need to rely solely on hashtags or approximated
characters when messaging friends — Paramount and Baidu are making
Bumblebee accessible to everyone in and outside the movie
theater.
The latest version of Facemoji Keyboard for Android is available
via the Google Play Store. Follow Facemoji Keyboard on
Instagram at www.instagram.com/FacemojiKeyboard, or on
Facebook at www.facebook.com/FacemojiKeyboard.
About Facemoji Keyboard
Facemoji Keyboard is an emoji-centric keyboard app featuring
Baidu’s speech recognition technology. It includes an emoji
prediction feature, a wide variety of stickers and customizable
keyboards, and the ability to turn people’s faces into animated
emoji GIFs. Facemoji Keyboard’s goal is to help people around the
world express themselves in new ways with fun, creative emoji.
About Baidu
Baidu, Inc. is the leading Chinese language internet search
provider. As a technology-based media company, Baidu aims to
provide the best and most equitable way for people to find what
they’re looking for. In addition to serving individual internet
search users, Baidu provides an effective platform for businesses
to reach potential customers. Baidu’s ADSs trade on the Nasdaq
Global Select Market under the symbol “BIDU.” Currently, 10 ADSs
represent one Class A ordinary share.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIAB, VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount
controls a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Television, Paramount Players, MTV Films, and Nickelodeon
Movies. PPC operations also include Paramount Home Media
Distribution, Paramount Pictures International, Paramount Licensing
Inc., and Paramount Studio Group.
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version on businesswire.com: https://www.businesswire.com/news/home/20181221005028/en/
The Hoffman AgencyKara
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