AgriFORCE Growing Systems Appoints Consumer Packaged Goods Industry Veteran, Mauro Pennella, as President AgriFORCE Brands a...
July 20 2021 - 8:30AM
AgriFORCE Growing Systems Ltd. (“the
Company")(NASDAQ: AGRI), an innovative agriculture-focused
technology company that delivers reliable, financially robust
solutions for high-value crops through proprietary facility design
and automation, has appointed Mauro Pennella as President of the
Company’s AgriFORCE Brands division and Chief Marketing Officer of
AgriFORCE Growing Systems Ltd.
Mr. Pennella will be tasked with creating and
growing the family of AgriFORCE’s product brands across multiple
agricultural verticals, including foods, plant-based proteins,
plant-based nutraceuticals, plant-based vaccines, and other
targeted products, leveraging AgriFORCE’s cultivation IP. He will
be responsible for the AgriFORCE Brands division commercial
strategy, including brand marketing and competitive positioning, as
well as advising on and integrating mergers and acquisitions.
Mr. Pennella is a consumer products veteran with
more than 30 years of experience in the consumer-packaged goods
industry. Prior to joining AgriFORCE, he was Chief Growth &
Sustainability Officer at McCain Foods, a Canadian multinational
frozen food company. In that role, he was responsible for global
marketing, sales, research and development (R&D) and
sustainability. Previous to that, Mr. Pennella served as the
President, International of Combe Incorporated, a personal care
products company where he oversaw the international division,
R&D and the internal advertising agency. He was also a member
of the Executive Committee at Combe Incorporated, where he was
responsible for the P&L—overseeing eight subsidiaries with more
than 100 employees around the world. Prior to that, Mr. Pennella
led the Retail and International businesses at Conagra’s Lamb
Weston division and developed his career at Diageo and Procter
& Gamble. Mr. Pennella received a Master of Business from
Audencia, a premier European business school, as well as an
M.A.B.A. in Marketing and Finance from The Ohio State University
Fisher College of Business.
“Mauro’s track record of growing sales and
awareness for global food and consumer packaged goods brands will
be instrumental in AgriFORCE’s success,” commented Ingo Mueller,
CEO of AgriFORCE. “He is a successful industry veteran that shares
our passion for creating healthier, more sustainable ways of
feeding and healing the planet using the latest technological
innovations in agriculture. His appointment is especially timely as
we advance a variety of initiatives to leverage our agricultural
production solutions by launching new and healthy consumer-branded
products. He will be responsible for the strategy, planning,
organizing, staffing, and training needed to achieve our
vision.”
Mr. Pennella stated, “I am excited to join what
I believe is an incredibly well positioned company at a key
inflection point. AgriFORCE has developed a first-of-its-kind
precision ecosystem that I believe will cost-effectively yield the
cleanest, greenest and most flavorful produce available, as well as
consistent medical grade plant-based nutraceuticals and
pharmaceuticals. I am eager to apply my knowledge of the packaged
goods industry to help drive growth and create substantial market
share for AgriFORCE’s portfolio of products.”
About AgriFORCEAgriFORCE
Growing Systems Ltd. (NASDAQ: AGRI) is an agriculture-focused
technology company that develops and acquires intellectual property
systems that are intended to deliver innovative, reliable and
financially robust solutions for high-value crops through its
proprietary facility design and automation intellectual property to
businesses and enterprises. The Company intends to operate in the
plant-based pharmaceutical, nutraceutical, and other high-value
crop markets using its unique proprietary facility design and
hydroponics-based automated growing system that enable cultivators
to effectively grow crops in a controlled environment. The Company
calls its facility design and automated growing system the
“AgriFORCE grow house.” The Company has designed its AgriFORCE grow
house to produce in virtually any environmental condition and to
optimize crop yields to as near their full genetic potential
possible, while substantially eliminating the need for the use of
pesticides and/or irradiation.
Additional information about the Company is
available at: www.agriforcegs.com.
This press release contains forward-looking
statements within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. Statements
other than statements of historical facts included in this press
release may constitute forward-looking statements and are not
guarantees of future performance, condition or results and involve
a number of risks and uncertainties. Actual results may differ
materially from those in the forward-looking statements as a result
of a number of factors, including those described from time to time
in our filings with the Securities and Exchange Commission and
elsewhere. The Company undertakes no duty to update any
forward-looking statement made herein. All forward-looking
statements speak only as of the date of this press release.
Company Contact:Ian PedersenTel: (604)
757-0952Email: ipedersen@agriforcegs.com
Investor Relations:Crescendo Communications,
LLCDavid Waldman/Natalya RudmanTel: (212) 671-1021Email:
AGRI@crescendo-ir.com
Media Relations:AHA Creative Strategies
Inc.Ruth AtherleyTel: (604) 846-8461Email: ruth@ahacreative.com
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