TransUnion to Enter $119 Billion U.S. Gambling Market
April 07 2021 - 8:00AM
TransUnion (NYSE: TRU) announced today its entrance into the U.S.
gaming market through its operating subsidiary, TransUnion Gaming
Services LLC, with the intention of providing identity, fraud and
marketing solutions to operators across several states. TransUnion
will build upon its 12-year history in this industry, most notably
in the United Kingdom, to expand its footprint to the $119 billion*
U.S. gambling market. Subject to all applicable regulatory
approvals, TransUnion Gaming Services will support online sports
betting, daily fantasy sports, as well as operators and casinos.
TransUnion Gaming Services will help operators throughout the
entire player journey, from acquisition to onboarding and
verification while providing their players a friction-right
experience. Its solutions will address industry fraud, such as
bonus abuse, while protecting player accounts and offering reduced
login friction.
Such solutions will be provided through TruValidate™,
TransUnion’s flagship identity proofing, risk-based authentication
and fraud analytics solution suite. TruValidate unites personal and
digital data into one of the most comprehensive data identity
platforms in the world.
“TransUnion will bring its long international history in the
gaming markets to the U.S., where we will leverage our expertise to
provide great experiences to both players and businesses,” said
Steve Chaouki, President of U.S. Markets at TransUnion. “As trusted
stewards of data, consumer privacy and experience quality are
always top of mind. We will deliver capabilities and solutions that
allow our customers to more seamlessly comply with regulations
while delivering high consumer satisfaction.”
As competition increases in the gaming industry, TransUnion
Gaming Services also will offer its digital marketing solutions to
help operators understand, resolve and optimize their initiatives
to better reach players. These digital marketing solutions leverage
artificial intelligence (AI) and machine learning to provide
data-driven insights, allowing operators to connect insights
throughout the audience development and activation process.
“We have plans to rapidly grow our business in the U.S.,
leveraging years of global expertise in the industry and new
solutions that will make us a key contributor in this market,” said
Glen Goldstein, TransUnion’s Diversified Markets EVP and President
of TransUnion Gaming Services. “Ultimately, our entrance into the
U.S. market will afford more trustworthy relationships between
operators and their players.”
While TransUnion has been at the forefront of gaming solutions
in the U.K. market, helping operators protect players through
better data and actionable insights while promoting responsible
gaming, it now seeks to capitalize upon that success through
TransUnion Gaming Services in the U.S. In the U.K., TransUnion has
serviced 84 million transactions for top gaming brands related to
identity verification, fraud and responsible gaming.
TransUnion Gaming Services is in the process of applying for
multiple state licenses to work with U.S. operators to offer them
scale and reduce their third-party costs.
For more information about TransUnion’s gaming business, please
click here.
*https://www.prnewswire.com/news-releases/global-gambling-industry-301107436.html
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that
makes trust possible in the modern economy. We do this by providing
a comprehensive picture of each person so they can be reliably and
safely represented in the marketplace. As a result, businesses and
consumers can transact with confidence and achieve great things. We
call this Information for Good.®
A leading presence in more than 30 countries across five
continents, TransUnion provides solutions that help create economic
opportunity, great experiences and personal empowerment for
hundreds of millions of people.
http://www.transunion.com/business
Contact |
Dave
Blumberg |
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TransUnion |
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E-mail |
david.blumberg@transunion.com |
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Telephone |
312-972-6646 |
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