PITTSBURGH, Oct. 10, 2019 /PRNewswire/ -- DICK'S
Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line
omni-channel sporting goods retailer, hosted it's first-ever
fashion show last night in the Chelsea district of New York City. The show featured nearly 40 of
the hottest fall and winter looks ahead of the holiday shopping
season, highlighting head-turning lifestyle outerwear, footwear and
accessories pieces from top brands available at
DICK'S.
"Tonight was an exciting moment for us as a company," said
Lauren Hobart, President,
DICK'S Sporting Goods. "Showcasing our apparel, outerwear and
footwear assortments in a way we never have before – on a runway in
New York City – with some of the
most iconic faces in sports and entertainment taking part, was
truly special. As culture and sports continue to blend to create
today's fashion, we want our customers to know that we have them
covered on and off the field with both the latest lifestyle trends
and highest-quality performance pieces."
DICK'S partnered with Alex
Rodriguez and Carli
Lloyd to headline and walk in the show. Lloyd was
dressed head-to-toe in Nike, featuring Nike Pro Hyperwarm pieces in
Cedar and Nike Parka. Rodriguez closed the show, surprising guests,
in a look that included a Nike Windrunner Puffer Jacket, The North
Face Campshire Shirt and Timberland Premium Boots.
"As lifestyle clothing and footwear continue to intersect with
sports culture, it's clear that more athletes than ever are leading
the way in setting fashion trends," said Rodriguez.
"It's great to see athletes are now on the forefront of style,
fashion and culture, and no longer just thought of for wearing
workout clothes and uniforms," said Lloyd.
Joining Rodriguez and Lloyd were TV drama series star
Javon Walton and reality TV
star Demi Burnett. Walton, a
rising boxing champion, rocked a head-to-toe Under Armour look,
including the newly-launched hoodie from the UA Rock collection,
camo shorts and UA Jet footwear. Burnett strutted down the runway
in a trendy look that featured a stunning Nike Power floral bottom and Alpz Down Vest from
The North Face.
Most everything featured in the show was sourced from DICK'S and
is either available in-stores or online at dicks.com, or will be by
the end of the month. The show's looks featured pieces from top
national brands such as adidas, Nike, Under Armour, Carhart,
Champion, The North Face, Columbia, Patagonia, Sorel and Doc Martin, alongside DICK'S-owned brands Alpine
Design, CALIA by Carrie Underwood,
DSG and Field & Stream.
A short video clip of the show can be found here. Photos from
the event can be found here.
About DICK'S Sporting Goods, Inc.
Founded in 1948,
DICK'S Sporting Goods, Inc. is a leading omni-channel sporting
goods retailer offering an extensive assortment of authentic,
high-quality sports equipment, apparel, footwear and accessories.
As of August 3, 2019, the Company
operated 727 DICK'S Sporting Goods locations across the United States, serving and inspiring
athletes and outdoor enthusiasts to achieve their personal best
through a blend of dedicated teammates, in-store services and
unique specialty shop-in-shops dedicated to Team Sports, Athletic
Apparel, Golf, Lodge/Outdoor, Fitness and Footwear.
Headquartered in Pittsburgh,
PA, DICK'S also owns and operates Golf Galaxy and Field
& Stream specialty stores, as well as DICK'S Team Sports HQ, an
all-in-one youth sports digital platform offering scheduling,
communications and live scorekeeping through its GameChanger mobile
apps, free league management services, custom uniforms and fan wear
and access to donations and sponsorships. DICK'S offers its
products through a content-rich eCommerce platform that is
integrated with its store network and provides customers with the
convenience and expertise of a 24-hour storefront. For more
information, visit the Investor Relations page at dicks.com.
Contact: DICK'S Sporting Goods –
press@dcsg.com
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SOURCE DICK'S Sporting Goods