By Tripp Mickle and Erich Schwartzel 

Apple Inc. will begin making independent, feature-length films through a multiyear partnership with the Oscar-winning studio A24, broadening the iPhone maker's push into original content beyond TV programming and into movies.

New York-based A24 will produce multiple films for Apple, according to people familiar with the partnership. The world's most valuable company, which last year allocated more than $1 billion to build out a slate of scripted shows, is following the playbook of Amazon.com Inc. and Netflix Inc. in pushing into feature-length, adult-oriented films.

Previously, Apple's original-content team had only signed deals for the documentary film "The Elephant Queen" and a family-oriented, animated film, "Wolfwalkers."

Write to Tripp Mickle at Tripp.Mickle@wsj.com and Erich Schwartzel at erich.schwartzel@wsj.com

 

(END) Dow Jones Newswires

November 15, 2018 17:05 ET (22:05 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
Apple (NASDAQ:AAPL)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more Apple Charts.
Apple (NASDAQ:AAPL)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more Apple Charts.