NEW YORK, Oct. 19, 2018 /PRNewswire/ -- Foot
Locker (NYSE:FL) and Nike (NYSE:NKE) have joined forces to
celebrate the return of basketball. HOUSE OF HOOPS by Foot Locker
has introduced a new type of mobile pop-up shop that will appear
around the country during key basketball moments, the first of
which is the start of the NBA regular season.
The "HOH Courtside" experience will be periodically dropped in
different cities around the country, starting in Los Angeles. Celebrating LeBron James' first game in purple and gold, HOH
Courtside debuted at L.A. Live yesterday, and will be open
Oct. 20 and 22 from 4-11 p.m. PT.
"We are excited to partner with Foot Locker on the HOUSE OF
HOOPS Courtside experience," said Brian
Zappitello, GM of Nike Basketball North America. "HOUSE OF
HOOPS has been integral in how we reshape retail for the young
basketball-obsessed athlete across North
America and continues to make an impact this weekend in
Los Angeles."
HOH Courtside at L.A. Live serves athletes and fans by offering
exclusive footwear launches and a unique "makers" experience along
with a full complement of product from NIKE, Jordan and Converse. The pop-up also marks the
unveiling of HOUSE OF HOOPS' new logo, which will roll out across
HOH digital and social platforms in the coming months.
Product stories featured at HOH Courtside L.A. include: Nike
Basketball, Jordan, Nike
Sportswear, NBA licensed apparel and "Makers" customization space.
The HOH Courtside model will also come to life in HOUSE OF HOOPS'
185 physical retail locations around the country.
"THE HUNT" – Augmented Reality Scavenger Hunt in Foot Locker
App:
Foot Locker has also released an update to its mobile app (iOS
only) that integrates Augmented Reality (AR) to create a more
engaging shopping experience with AR scavenger hunts. The brand
will leverage this emerging technology platform to offer customers
exclusive content and experiences timed to limited-release product
drops, starting this weekend.
"Foot Locker has always looked for new ways to elevate the
shopping experience for our customers. It was a natural evolution
to embrace AR, taking our scavenger hunts to the next level," said
Frank Bracken, VP and GM of Foot
Locker, U.S. "There's no better place to launch this exciting
technology than in Los Angeles
with this special edition of the LeBron 16."
The sneaker-obsessed consumer in L.A. will have a chance to be
one of the first to buy a pair of the new LeBron 16 King "Court
Purple" which LeBron is expected to wear on-court Saturday night.
Access to the product will be unlocked for customers that
successfully complete the AR scavenger hunt (while supplies
last).
"The Hunt" lets fans use their iOS Foot Locker app to unlock
geo-targeted AR clues throughout the city that will lead them to
the coveted limited-edition kicks. "The Hunt" begins on
Saturday, Oct. 20, in advance of the
Lakers' home opener.
Foot Locker tapped NYC-based design and innovation agency
Firstborn to create "The Hunt." Follow @HouseOfHoops on Instagram
for more information on both experiences.
About Foot Locker
Foot Locker, Inc. is a specialty
athletic retailer that operates approximately 3,270 stores in 26
countries in North America,
Europe, Australia, New
Zealand and Asia. Through
its Foot Locker, Kids Foot Locker, Lady
Foot Locker, Champs Sports, Footaction, Runners Point,
Sidestep, and SIX:02 retail stores, as well as its
direct-to-customer channels, including Eastbay.com, the Company is
a leading provider of athletic footwear and apparel.
Additional information may be found
at footlocker.com/HOUSEOFHOOPS | Instagram: @HOUSEOFHOOPS |
App: iOS
About NIKE, Inc.
NIKE, Inc., based near Beaverton,
Ore., is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Wholly-owned NIKE, Inc. subsidiary brands include Converse, which
designs, markets and distributes athletic lifestyle footwear,
apparel and accessories; and Hurley, which designs, markets and
distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, Nike's earnings releases and
other financial information are available
at http://investors.nike.com. Individuals can also
visit http://news.nike.com/ and follow @Nike.
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SOURCE Foot Locker, Inc.