Continuing Expansion Internationally across
European, Asian and Latin American Markets, Encouraging New
Lifestyle and Retail Partners for Upcoming Consumer Product
Lineup
Activision Blizzard Consumer Products Group (ABCPG) returns to
Brand Licensing Europe 2018 (BLE) with a fan-favorite roster of
franchises and first-in-class partners to drive the continued
international expansion of some of today’s hottest properties.
Marking the group’s return to BLE since debuting internationally
last year, ABCPG is making a greater splash through its continued
expansion into the global market through a host of new lifestyle,
toy and gaming partnerships to give fans new ways to play, display,
wear and live the brands they love. Returning to represent a roster
of iconic, blockbuster titles, including Call of Duty®: Black
Ops 4, Spyro™ Reignited Trilogy, Crash
Bandicoot™ N.Sane Trilogy and Bungie’s Destiny
from Activision, and Overwatch®, Hearthstone® and
World of Warcraft® from Blizzard Entertainment, the company
presence will also feature products from Nerf, New Era, McFarlane
and more. Offering exciting opportunities for multi-category
licensing, the company’s franchises of the future feature thrilling
gameplay, linear storytelling, esports and consumer products for
its global audience of more than 352 million gamers and fans.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181009005516/en/
Supra footwear in celebration of the
release of Call of Duty®: Black Ops 4 (Photo: Business Wire)
“Activision Blizzard Consumer Products Group is delighted to
return to BLE to showcase our growing slate of partnerships that
will help fans engage with their favorite franchises in new and
innovative ways,” said Philippe Bost, Vice President of
International Consumer Products for Activision Blizzard. “As our
merchandise programs continue to expand to the international
market, we’re energized by the prospect of continuing to redefine
how popular brands like Call of Duty and Overwatch
are experienced by fans across the globe.”
Continued Commitment to International Growth
With iconic franchises such as Activision’s Call of Duty
and Crash Bandicoot and Blizzard’s Overwatch at the
forefront, ABCPG is steadfast in its dedication to bringing
Activision and Blizzard’s powerhouse properties to life in new
ways, particularly in Europe, and across Asian and Latin American
markets through partnerships with retailers like UNIQLO and
Primark.
Launching World-Class Partnerships
Overwatch: In collaboration with a number of
global partners, including Hasbro, Nerf and LEGO Group, ABCPG is
passionate about working with premier affiliates to create high
quality and deeply relevant merchandise based on Blizzard’s beloved
properties for the global gaming audience. Our highly anticipated
Overwatch partnerships include a wide range of ways for fans
to interact with their favorite franchises, including apparel,
collectibles and toys, among other categories and partnerships yet
to be announced.
With the Funko partnership, ABCPG expanded offerings to now
include products within Funko’s flagship Loungefly brand, as well
as plush, apparel and home decor products. Additionally, ABCPG is
working with Good Smile to expand their core product offering and
launch the company’s first ever Blizzard exclusive this Fall.
Call of Duty®: Black Ops 4: With the introduction
of new partnerships such as BAIT, Supra, Hype and New Era, and
adding to the likes of preexisting partners including Mattel, Astro
and Kontrol Freek, the Call of Duty community will now have
increased opportunities to interact with the franchise 365 days a
year. Fans can look forward to more premiere, fashion-forward brand
collaborations in celebration of and following the release of
Call of Duty: Black Ops 4.
Bungie’s Destiny: With the release of highly
anticipated and transformative Destiny 2: Forsaken, Bungie
introduces new partnerships with Gaya Entertainment and Level Up
Wear to expand product offerings internationally, in addition to
book publishing with Blizzard Entertainment. Bungie’s latest book
published in partnership with Blizzard Entertainment, Destiny
Grimoire Anthology, Vol. I, is available for preorder now with
foreign language editions and more titles to be announced
soon. The merchandise program is seeing international growth
with the recent appointment of Bits and Pixels as the licensing
agency for the EMEA territories. For licensing inquires related to
Destiny, please contact: licensing@bungie.com.
Esports
The Overwatch League™ is the first major global
professional esports league with city-based teams. In addition to
aiding in the overall growth of mainstream professional gaming, the
successful inaugural season of the Overwatch League has led
to new product opportunities for licensed partners globally.
Coming off an exciting Grand Finals event this summer in front
of a sold-out live audience at Barclays Center in Brooklyn, New
York, the league has recently expanded from 12 teams to
20—providing a strong basis for deep connections with passionate
fan bases in even more major markets around the world for the 2019
season.
About Activision Blizzard Consumer
Products Group
Activision Blizzard Consumer Products Group is a division of
Activision Blizzard (NASDAQ: ATVI), an S&P 500 company and the
world's most successful standalone interactive entertainment
company. Building on the existing consumer products businesses, the
newly formed Activision Blizzard Consumer Products Group
encompasses Activision, Blizzard and King’s franchises of the
future. The division is passionate about working with best-in-class
partners around the world to create high quality and deeply
relevant merchandise that gives fans new ways to play, display,
wear and live the brands they love. Activision Blizzard is home to
iconic and beloved entertainment franchises, including Activision’s
Call of Duty®, Crash Bandicoot, Spyro™ and Skylanders®; Blizzard
Entertainment’s World of Warcraft®, Hearthstone® and Overwatch®;
King Digital Entertainment’s Candy Crush™; and Bungie’s
Destiny.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Blizzard's expectations, plans, intentions or strategies
regarding the future, including statements about the company's
Consumer Products division, including with respect to Brand
Licensing Europe 2018 and its partners, programs and expected
international growth, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Blizzard's actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available
to Activision Blizzard as of the date of this release,
and the company does not assume any obligation to update any such
forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance
of Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its
control and may cause actual results to differ materially from
current expectations.
© 2018 Activision Publishing, Inc. Activision, Call of Duty,
Call of Duty Black Ops, Skylanders, Spyro Reignited Trilogy and
Crash Bandicoot are trademarks of Activision Publishing, Inc.
© 2018 Bungie, Inc. All rights reserved. Destiny, the Destiny
Logo, Bungie and the Bungie Logo are among the trademarks of
Bungie, Inc. Published and distributed by Activision. All other
trademarks or trade names are the properties of their respective
owners.
© 2018 Blizzard Entertainment, Inc. HEARTHSTONE, OVERWATCH,
OVERWATCH LEAGUE, BLIZZARD, WORLD OF WARCRAFT, WORLD OF WARCRAFT:
LEGION and BLIZZARD ENTERTAINMENT are trademarks or registered
trademarks of Blizzard Entertainment, Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181009005516/en/
Media Contacts:Activision
/ Activision Blizzard Consumer Products GroupKerstine
Johnson+1.310.255.2508kjohnson@activision.comorBlizzard
EntertainmentRob
Hilburger+1.949.242.8404rhilburger@blizzard.com
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