BOULDER, Colo., Aug. 14, 2018 /PRNewswire/ -- LÍLLÉbaby and
Blizzard Entertainment, the premiere game developer and publisher
of internationally renowned entertainment experiences, such as
World of Warcraft®,
Hearthstone®, and Overwatch®,
have partnered to launch a new pattern inspired by the online
role-playing game World of Warcraft. Today, players can
celebrate the release of World of Warcraft's newest
expansion, Battle for Azeroth™, along with the new "Cute But
Deadly" print from LÍLLÉbaby.
Blizzard's "Cute But Deadly" collection of products was
originally inspired by "murlocs" – ancient, amphibious creatures
that are beloved by World of Warcraft
players throughout Azeroth. Originally just a
collection of vinyl figures, Cute But Deadly products now span
everything from clothing to key chains. Starting today, they're
also available in LÍLLÉbaby's award-winning COMPLETE™ All Seasons
carrier, COMPLETE™ Original carrier, and a doll carrier.
"World of Warcraft has captured the imagination of
millions of players across the globe," says Erin Dwyer, Chief Marketing Officer, LÍLLÉbaby.
"The Cute But Deadly print for our carriers gives baby wearers who
are also World of Warcraft players another fun way to
express themselves. We even included a D-ring for parents who may
want to baby wear at conventions – the perfect place to attach your
badge and complete a family cosplay!"
All of the carriers in the collection are adorned with a
brightly colored, World of Warcraft inspired murloc pattern.
The Cute But Deadly COMPLETE All Seasons carrier features purple
accents, and the Cute But Deadly COMPLETE Original and doll carrier
feature teal blue accents. The COMPLETE All Seasons and COMPLETE
Original baby carriers offer six carrying positions, providing
unmatched comfort with enhanced lumbar support from birth through
toddlerhood.
"Our players have a unique and very profound connection with the
World of Warcraft universe, and we love seeing them express
their passion while out in the real world," says Matt Beecher, VP of consumer products at
Blizzard Entertainment. "We're excited to partner with LÍLLÉbaby
because they craft epic gear that meets the needs of young
Horde—and Alliance—champions in training."
All products are available at lillebaby.com, gear.blizzard.com
and other retailers. The MSRP for the COMPLETE carriers ranges from
$160.00 to $170.00 and the SRP for the doll carriers is
$35.00.
ABOUT LÍLLÉBABY
LÍLLÉbaby, inspired by Scandinavian
design, creates functional and beautiful baby carriers for parents
and caretakers of babies and toddlers. With a focus on quality of
life, honesty and a love for nature's beauty, LÍLLÉbaby strives to
produce baby carriers that are complete in comfort, functionality,
and style. Every parent dreams of the simple luxury of keeping
their baby close while building a natural bond, and LÍLLÉbaby helps
parents make that dream a reality. For more information, please
visit lillebaby.com.
ABOUT BLIZZARD ENTERTAINMENT, INC.
Best known for
blockbuster hits including World of
Warcraft®, Hearthstone®, Overwatch®,
the Warcraft®, StarCraft®,
and Diablo® franchises, and the
multi-franchise Heroes of the Storm®,
Blizzard Entertainment, Inc. (www.blizzard.com), a division of
Activision Blizzard (NASDAQ: ATVI), is a premier developer and
publisher of entertainment software renowned for creating some of
the industry's most critically acclaimed games. Blizzard
Entertainment's track record includes twenty-one #1 games and
multiple Game of the Year awards. The company's online gaming
service, Blizzard Battle.net®, is one of the largest in
the world, with millions of active players.
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SOURCE LÍLLÉbaby