JetBlue Unveils a Refreshed JETBLUE.COM
June 01 2018 - 12:41PM
Business Wire
New Streamlined and Mobile Responsive Site
Enables a Smoother and Faster Customer Experience
JetBlue Sets the Stage For Hospitality-Centered
Digital Future.
JetBlue (Nasdaq:JBLU) today officially announces the next step
in its ongoing digital transformation with the launch of a
redesigned jetblue.com. This redesign follows the refresh of
JetBlue’s award winning mobile app and reaffirms the airline’s
commitment to the re-envisioning and redesign of its digital
channels to improve the customer experience in the air, on the
ground, and on its customers’ computers or mobile devices.
The new site features a fresh new look, homepage global
navigation, and performance that’s optimized to the screen size of
a user’s device (computer, mobile phone or tablet). Behind the
scenes, integrated cloud services enable faster and more reliable
service, allowing customers to easily discover the full range of
benefits available when booking directly through jetblue.com or to
quickly manage already booked flights with improved self-service
tools. Additional features and functionality will be added through
the summer including the ability to purchase tickets easily and
securely with Apple Pay, streamlined quick check-in, web chat for
customer service, and even more options for TrueBlue members to
earn, share and spend TrueBlue points.
“We are thrilled to offer this fresh new site to our customers,
curating a simple and personalized travel experience from the
moment they start planning their trip until they arrive home,” said
Maryssa Miller, Director of IT Digital & Customer Products at
JetBlue. “While we know customers will see immediate benefits in
the new design, we’re truly excited by the platform we have
established. The future of travel is evolving and we’re well
positioned to adapt and grow, bringing greater benefits to our
customers when they visit jetblue.com.”
JetBlue partnered with a digital design agency, Big Spaceship,
to create the new look and feel for its digital products. The new
design system features a revised color pallet and includes new
typography, illustrations, iconography and design patterns. A new
navigation interface allows customers to more easily find the
information they need and a focus on the booking experience
highlights the breadth of travel options available when booking
through jetblue.com.
In the summer of 2017, JetBlue launched an intensive three year
program to reinvent and redesign the booking experience and
digitally deliver peace of mind during day of travel by providing
the right information when customers need it most. Earlier this
year, the first of these initiatives, its updated mobile app, won
the Webby People’s Voice Award in Mobile Sites & Apps: Best
User Experience. Customers are also able to utilize more
self-service options via mobile services like the ability to
retrieve boarding passes, change or cancel flights, add
ancillaries, upgrade seats, update traveler information and email
an itinerary. For traveling customers, these digital enhancements
will also be seen in the airport experience with improved
information displays and will empower and inform crewmembers as
they deliver the JetBlue experience.
A dedicated cross-functional team is working on the longer term
vision of the digital transformation out of the airline’s
innovation center/studio at New Lab, a hub for entrepreneurs
defining the future of technology and human experience, located in
a former shipbuilding facility in the Brooklyn Navy Yard. In this
collaborative space, JetBlue will design and develop boundary
pushing technologies to help take the airline to the next level in
travel and hospitality.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale - Hollywood, Los Angeles (Long Beach),
Orlando, and San Juan. JetBlue carries more than 40 million
customers a year to 102 cities in the U.S., Caribbean, and Latin
America with an average of 1,000 daily flights. For more
information please visit www.jetblue.com.
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