Acquisition will strengthen Accenture’s
capabilities in Ireland, bolsters Accenture Interactive’s creative
credentials
Accenture (NYSE: ACN) has entered into an agreement to acquire
Rothco, a full-service creative agency. Located in Dublin, Rothco
will boost Accenture Ireland’s creative capabilities and those of
Accenture Interactive as an experience agency in Europe.
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Accenture has entered into an agreement
to acquire Rothco, a full-service creative agency. (Photo: Business
Wire)
The acquisition is subject to regulatory approval by the
relevant authorities and other customary closing conditions.
Financial terms of the transaction were not disclosed.
Rothco is an international award-winning creative agency. It
strategically plans, designs and produces powerful communications
campaigns across Europe for iconic brands. Founded in 1995, Rothco
now consists of more than 150 strategic, creative, technology,
design, project management and production professionals.
The agreement to acquire Rothco is the latest demonstration of
Accenture’s continued investment in innovation, and its commitment
to growing its creative talent in Ireland. It follows the official
February (2017) opening of The Dock, Accenture’s global
multi-disciplinary research and incubation hub, and the Fjord
Dublin studio.
The additional capabilities in Ireland will complement and
expand Accenture Interactive’s presence in the UK and Ireland, and
strengthen its creative capabilities, which can be extended for the
whole of Europe. Accenture Interactive plans to scale Rothco’s
creative and brand marketing capabilities internationally.
Anatoly Roytman, Accenture Interactive’s Europe, Africa and
Latin America lead, commented: “We are proud of the culture of
cultures at Accenture Interactive, which has helped establish us as
an experience agency. We bring together creative, business
consulting and technology excellence, which is a powerful
proposition for our clients. Clients are looking to create
human-centered brand experiences by connecting every interaction
they have with their customers. Bringing Rothco into Accenture
Interactive will extend our ability to accomplish this and create
the greatest experiences on the planet.”
Alastair Blair, country managing director of Accenture in
Ireland, added: “We’re delighted about welcoming such a talented
group of creative professionals into the Accenture family. Rothco
is a great fit for our business in Ireland. Dublin is not only an
innovation and technology hub, it is a creative and cultural
capital. Experience is the new battleground and we are creating new
ways for our clients to engage with their customers. Once the
acquisition is completed, more than 150 professionals from Rothco
will join Accenture to help our clients innovate and lead in their
markets.”
Patrick Hickey, Rothco CEO, said: “Accenture Interactive is a
hugely exciting brand to be a part of. It’s shown tremendous
leadership in moving towards a new agency model, and we’re very
excited to be part of that change.”
In addition to creative campaigns, Rothco looks at how
technology can enhance the creative process in order to better
connect experiences with brands. The agency has a pedigree for
award-winning campaigns and has found success at the Cannes Lions
in 2016 and 2015, among other awards.
About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @accentureACTIVE and visit
www.accentureinteractive.com.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
425,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: Accenture and Rothco will
not be able to close the transaction in the time period
anticipated, or at all, which is dependent on the parties’ ability
to satisfy certain closing conditions; the transaction might not
achieve the anticipated benefits for Accenture; Accenture’s results
of operations could be adversely affected by volatile, negative or
uncertain economic and political conditions and the effects of
these conditions on the company’s clients’ businesses and levels of
business activity; Accenture’s business depends on generating and
maintaining ongoing, profitable client demand for the company’s
services and solutions including through the adaptation and
expansion of its services and solutions in response to ongoing
changes in technology and offerings, and a significant reduction in
such demand or an inability to respond to the changing
technological environment could materially affect the company’s
results of operations; if Accenture is unable to keep its supply of
skills and resources in balance with client demand around the world
and attract and retain professionals with strong leadership skills,
the company’s business, the utilization rate of the company’s
professionals and the company’s results of operations may be
materially adversely affected; Accenture could have liability or
Accenture’s reputation could be damaged if the company fails to
protect client and/or company data from security breaches or
cyberattacks; the markets in which Accenture operates are highly
competitive, and Accenture might not be able to compete
effectively; Accenture’s profitability could materially suffer if
the company is unable to obtain favorable pricing for its services
and solutions, if the company is unable to remain competitive, if
its cost-management strategies are unsuccessful or if it
experiences delivery inefficiencies; changes in Accenture’s level
of taxes, as well as audits, investigations and tax proceedings, or
changes in tax laws or in their interpretation or enforcement,
could have a material adverse effect on the company’s effective tax
rate, results of operations, cash flows and financial condition;
Accenture’s results of operations could be materially adversely
affected by fluctuations in foreign currency exchange rates;
Accenture’s business could be materially adversely affected if the
company incurs legal liability; Accenture’s work with government
clients exposes the company to additional risks inherent in the
government contracting environment; Accenture might not be
successful at identifying, acquiring, investing in or integrating
businesses, entering into joint ventures or divesting businesses;
Accenture’s global delivery capability is concentrated in India and
the Philippines, which may expose it to operational risks; as a
result of Accenture’s geographically diverse operations and its
growth strategy to continue geographic expansion, the company is
more susceptible to certain risks; adverse changes to Accenture’s
relationships with key alliance partners or in the business of its
key alliance partners could adversely affect the company’s results
of operations; if Accenture is unable to protect its intellectual
property rights or if Accenture’s services or solutions infringe
upon the intellectual property rights of others or the company
loses its ability to utilize the intellectual property of others,
its business could be adversely affected; Accenture’s ability to
attract and retain business and employees may depend on its
reputation in the marketplace; if Accenture is unable to manage the
organizational challenges associated with its size, the company
might be unable to achieve its business objectives; any changes to
the estimates and assumptions that Accenture makes in connection
with the preparation of its consolidated financial statements could
adversely affect its financial results; many of Accenture’s
contracts include payments that link some of its fees to the
attainment of performance or business targets and/or require the
company to meet specific service levels, which could increase the
variability of the company’s revenues and impact its margins;
Accenture’s results of operations and share price could be
adversely affected if it is unable to maintain effective internal
controls; Accenture might be unable to access additional capital on
favorable terms or at all and if the company raises equity capital,
it may dilute its shareholders’ ownership interest in the company;
Accenture may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent annual report on Form 10-K
and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as
of the date they were made, and Accenture undertakes no duty to
update any forward-looking statements made in this news release or
to conform such statements to actual results or changes in
Accenture’s expectations.
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version on businesswire.com: http://www.businesswire.com/news/home/20171214005424/en/
AccentureDuncan Burford, +44 208 611
4826duncan.burford@accenture.comorCaroline Douglas,
+353876800074caroline.douglas@accenture.com
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