JetBlue Continues to Soar as Official Airline of the New England Patriots and Gillette Stadium through 2030
July 13 2017 - 12:38PM
Business Wire
JetBlue (NASDAQ:JBLU), today announced its continued commitment
to serve as the Official Airline of the New England Patriots and
Gillette Stadium through the 2030 season. An expansion of the
current relationship, this agreement cements the bond between
Boston’s biggest airline, the city, the community, and Patriots
Nation.
Through this partnership, both JetBlue and the New England
Patriots will continue to show their commitment to the Boston
community. To commemorate the Patriot’s fifth Super Bowl win, fans
flying JetBlue to regular season away games can earn five times the
TrueBlue points. Luckily for Patriots fans, JetBlue flies to all
the away game locations, including Mexico City, which will host the
international showcase between the Patriots and the Oakland Raiders
this November. Eligible flights must be booked between July 13 and
July 17, 2017, from Boston to away game destinations in time for
those regular season games. Full details on the promotion and
registration can be found at jetblue.com/Pats5X.
Fans attending home games this season will find the airline has
sponsored four JetBlue Landings on the east and west sides of the
Upper Concourse of Gillette Stadium. Each of these landings will
offer 4,000 square feet of semi-enclosed space to provide fans with
comfortable amenity areas to socialize while ordering from the
stadium’s signature concession options. These spaces will also be
home to a variety of surprise and delight opportunities with
JetBlue.
“We believe that dedication deserves to be rewarded. The
Patriots know how to do their job, and have proven their dedication
time and time and time and time and time again,” said Jamie Perry,
vice president of marketing for JetBlue. “We’re excited to reward
those equally dedicated Patriots fans. This city and this community
really band together around their teams and we’re proud to be a
part of that legacy.”
In addition to sponsoring the team and the stadium, JetBlue will
also be sponsoring the Patriots’ “Read Between the Lines,” reading
program. This program helps to encourage children to read and
promotes the importance of education by featuring Patriots'
offensive and defensive linemen. "Read Between the Lines" is filled
with educational and fun activities like the "Summer Reading
Blitz," which challenges all students to set summer reading goals.
A Patriots lineman visits the schools if the students reach those
goals.
JetBlue is Boston’s largest airline, currently with 150 daily
departures and plans to increase service to 200 peak day
departures. Beginning this year, the airline will also expand its
acclaimed Mint offering to San Diego from Boston, with more Mint
routes from Boston coming in 2018.
“With flights to all of the Patriots away game locations in
2017, JetBlue continues to provide our fans with the best
opportunities to travel so Patriots Nation is well-represented on
the road,” said Murray Kohl, vice president of corporate sales for
the New England Patriots. “We are thrilled to extend this
partnership, which will provide fans with new amenities to enjoy at
Gillette Stadium this season and give back to our local communities
through our ‘Read Between the Lines’ literacy program.”
Always committed to the New England area, in addition to the New
England Patriots, JetBlue is a proud sponsor of the Boston Red Sox,
the Boston Celtics, the Boston Bruins, the Boston Marathon, Boston
Breakers, and TD Garden. Additionally, JetBlue continues to invest
in the local community by contributing to organizations such as
Better Beaches, Boston Parks & Recreation Department, Charles
River Association, and the creation of numerous playgrounds in
partnership with KaBOOM!
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach),
Orlando, and San Juan. JetBlue carries more than 38 million
customers a year to 101 cities in the U.S., Caribbean, and Latin
America with an average of 1,000 daily flights. For more
information please visit jetblue.com.
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