MIAMI, June 19, 2017 /PRNewswire/ -- Royal Caribbean invites the world to experience a
first-of-its-kind underwater adventure through the lens of Snapchat
Spectacles. From June 21 to June 25,
Royal Caribbean's Snapchat channel will immerse viewers in a one
of-a-kind underwater adventure thanks to a custom-designed scuba
mask dubbed "SeaSeekers." The mask was custom engineered by the
cruise line for use with Snapchat Spectacles. It allows the wearer
to snap while underwater and will give those above the surface a
unique perspective into the intriguing underwater world of marine
life. Fans can #SeekDeeper by following @RoyalCaribbean on
Snapchat.
"The SeaSeekers will enable all adventure-seekers to get a
front-row seat to the thrilling adventures found underwater in a
way that has never been possible before," said Jim Berra, chief marketing officer and SVP of
Marketing, Royal Caribbean International. "Snapchat continues to be
a favorite channel for curious travellers and is the ideal platform
for this first-of-its-kind undersea exploration. We are excited to
find an innovative way to use the Snapchat Spectacles with our
SeaSeekers mask so that we can bring the underwater experience to
our guests as they visit the incredible destinations we sail to.
We've even taken the added step of applying for a patent for the
SeaSeekers mask so that we can bring it to our guests
exclusively."
The three dives will feature incredible underwater adventures
seen through the eyes of three well-known divers. In Cozumel, Mexico marine wildlife photographer
and conservationist Roberto Ochoa
will give viewers a rare glimpse into the annual migration of Whale
Sharks. Marine Biologist Gabriela
Nava and co-founder of the organization Oceanus, A.C. based
in Mexico, will then take viewers
to see a coral reef restoration project where she and her team have
been working to restore the local reefs. In Belize, fans can follow along as free diver
Ashleigh Baird visits the Great Blue
Hole, an underwater sinkhole that is believed to be the largest of
its kind.
Fans can follow along on Royal Caribbean's Snapchat channel or
by searching on other social platforms by using #SeekDeeper.
Royal Caribbean International is an award-winning global cruise
brand with a 48-year legacy of innovation and introducing industry
"firsts" never before seen at sea. The cruise line features an
expansive and unmatched array of features and amenities only found
on Royal Caribbean including, jaw-dropping, Broadway-style
entertainment and industry-acclaimed programming that appeals to
families and adventurous vacationers alike. Onboard, guests are
catered to with the cruise line's world-renowned friendly and
engaging Gold Anchor Service by every staff and crew member. Royal
Caribbean has been voted "Best
Cruise Line Overall" for 14 consecutive years in the Travel Weekly
Readers Choice Awards.
The cruise line sails 24 of the world's most innovative cruise
ships to the most popular destinations in Bermuda and the Caribbean, Europe, Canada and New England, Alaska, South
America, Asia, and
Australia and New Zealand. Media can stay up-to-date by
following @RoyalCaribPR on Twitter, and visiting
RoyalCaribbeanPressCenter.com. For additional information or to
make reservations, vacationers should call their travel agent;
visit RoyalCaribbean.com; or call (800) ROYAL-CARIBBEAN.
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SOURCE Royal Caribbean