Cigna launches new Brand Campaign in Hong Kong
May 25 2017 - 2:46AM
JCN Newswire (English)
- Highlighting the value of health insurance through a child's
perspective
- Cigna HealthFirst Elite Medical Plan provides solutions and
support throughout life's journey
|
Cigna's new Brand Campaign highlights the value of health
insurance through a child's perspective |
HONG KONG, May 25, 2017 - (ACN Newswire) - Cigna
has recently launched its 2017 Brand Campaign in Hong Kong to raise
brand awareness and reinforce Cigna's mission of improving people's
health, well-being and sense of security. Themed 'That's how health
insurance should be', the campaign challenges common perceptions
about what health insurance can deliver and demonstrates how Cigna
can provide additional value above and beyond paying medical bills
through a child's perspective.
Featuring spontaneous reactions of children when asked what they
would do if their parents became ill, the integrated marketing
campaign runs on a variety of channels with video advertisements on
digital and social media platforms, TV and MTR in-train screens.
Tailored messages are communicated through digital and social media
channels to maximize target audience reach, while the TV and MTR
advertisements magnify the messages to raise awareness among the
mass public.
"As revealed by Cigna's 2017 360 Well-being Survey, people in Hong
Kong are increasingly concerned about their health and well-being.
As an active health and well-being partner, we are dedicated to
providing health protection to address people's needs throughout
their life journeys," said Mr. Austin Marsh, CEO and Country
Manager, Cigna Hong Kong. "Our brand campaign echoes what Cigna
stands for - that we are together with our customers all the way.
We believe that health insurance is about providing health
solutions and support to meet people's healthcare needs and help
improve their overall well-being."
According to the Survey, the top health concerns for people in Hong
Kong are cancer, heart disease and chronic illness. The campaign's
video advertisements highlight the corresponding features that the
new Cigna HealthFirst Elite Medical Plan1 can provide for these
diseases showcasing how Cigna's products are designed to ensure
customers receive comprehensive care - from staying well, obtaining
access to healthcare and medical support to recovery from illness.
These product features include:
- Cancer - providing first-in-market2 'Premium Waiver due to
Cancer' that frees customers from premium payments for up to six
months.
- Heart disease - fully covering outpatient expenses for up to 120
pre-admission and post-hospitalization follow-up clinic visits per
policy year, which is the highest number in Hong Kong2.
- Stroke - providing rehabilitation benefit of HK$300,000 per
policy year.
"At Cigna we put our customers at the heart of everything we do.
The new Cigna HealthFirst Elite Medical Plan is innovative and
offers comprehensive benefits and services that meet customer's
personal needs. We believe it is a solution that can provide
prevention, protection and rehabilitation support to enhance the
overall health and well-being of our customers," concluded Mr.
Marsh.
The video advertisements are also available on Cigna Hong Kong's
YouTube page. Please click the links below to view:
- 30-second TVC with English subtitles
https://www.youtube.com/watch?v=8AKmCs8PbOI
- 15-second online video - Cancer
https://www.youtube.com/watch?v=ZcRZhOftXn4
- 15-second online video - Stroke
https://www.youtube.com/watch?v=2LAR8an9IWk
- 15-second online video - Heart disease
https://www.youtube.com/watch?v=PuWizZ4n9ZQ
Note:
1. The above mentioned benefits are subject to terms and
conditions. Please refer to the product brochure for more
details.
2. The comparison was made for the same category of medical
products among major insurance companies in Hong Kong in January
2017.
About Cigna Corporation
Cigna Corporation (NYSE:CI) is a global health service company
dedicated to helping people improve their health, well-being and
sense of security. All products and services are provided
exclusively by or through operating subsidiaries of Cigna
Corporation, including Connecticut General Life Insurance Company,
Cigna Health and Life Insurance Company, Life Insurance Company of
North America and Cigna Life Insurance Company of New York. Such
products and services include an integrated suite of health
services, such as medical, dental, behavioural health, pharmacy,
vision, supplemental benefits, and other related products including
group life, accident and disability insurance. Cigna maintains
sales capability in over 30 countries and jurisdictions, and has
more than 95 million customer relationships throughout the
world.
About Cigna Hong Kong
Since its presence in Hong Kong in 1933, Cigna has been offering
insurance solutions at the right place and the right time,
providing advice to customers throughout the different stages of
their life journeys. Cigna delivers comprehensive health and
wellness solutions to employers, employees and individual
customers. Leveraging an extensive global healthcare network, Cigna
provides group medical benefits that are suitable for international
companies with a worldwide workforce, but also tailors
cost-effective plans for local small and medium-sized enterprises
that fit specific needs of the company and its employees. For
individual customers, Cigna offers a full suite of health insurance
products that caters for consumers' diverse needs.
For more details, please visit www.cigna.com.hk.
MEDIA CONTACTS:
Cigna Worldwide Life Insurance Co. Ltd. & Cigna Worldwide
General Insurance Co. Ltd.
Brenda Ngo
Email: brenda.ngo@cigna.com
Tel: (+852) 2539 9138
Strategic Financial Relations Limited
Courtney Ngai / James Fung
Email: courtney.ngai@sprg.com.hk / james.fung@sprg.com.hk
Tel: (+852) 2114 4952 / (+852) 2114 4956
Source: Cigna Hong Kong
Copyright 2017 ACN Newswire . All rights reserved.
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