NEW YORK, May 3, 2017 /PRNewswire/ -- Gap, the iconic
American clothing brand, announces the launch of the film 'Mama
Said,' a celebration of motherhood in support of Every Mother
Counts co-directed and starring Liv
Tyler. Tyler and co-director Paola Kudacki set out to create
a film that embodies the joys and optimism of motherhood, with a
nod to the loving influence mothers have on their children.
"I often think of the things my grandmother and my mother have
been telling me my whole life. Remembering what your 'mama said' as
a child and growing up is very important. I often try to think of
things that I can say to my children in a way that they can hear me
the same way I heard my mom," said Tyler.
Set to actress Jurnee Smollett-Bell singing "Let Your Love Flow"
by the Bellamy Brothers, the film depicts the mothers enjoying
intimate, candid moments with their children playing, dancing and
bonding. The cast's children are dressed in babyGap and GapKids,
showcasing Gap essentials that are part of every mother's go-to
wardrobe for their children.
The 'Mama Said' cast includes:
- Actress Liv Tyler with son
Sailor (age 2) daughter Lula (9 Months):
"I've always loved the Gap. Growing up in America, Gap is such a
big part of your life and I thought it was such a special thing to
do a project that involves the mothers, the children and Every
Mother Counts," said Tyler.
- Model Coco Rocha with daughter Ioni (age 2):
"I've never felt so strong and powerful as I did bringing my
daughter into this world. Being a mother is by far the most
rewarding and beautiful experience I've ever had." Said Rocha
- Model Candice Swanepoel with son
Anacãn (6 months):
"Motherhood is so different for each woman – it's your unique
journey, and I love that I'm able to share my experience as a
mother in this project," said Swanepoel.
- Actress Jurnee Smollett-Bell
with son Hunter (5 months):
"When I think of 'Mama Said', I think of things my mama used to say
to me. My mom used to try to reinforce the fact that it is
important to live your truth and be authentic and don't apologize
for who you are, I look forward to passing that to my son," said
Smollett-Bell.
- Artist Ali Bird and wife,
photographer Cass Bird, with son Leo (age 9) and daughter Mae (age
7):
"I love every aspect of 'Mama Said,' it's exciting to be doing this
as a family with Gap and Every Mother Counts to support mothers who
don't have access and need the help," said Ali Bird.
"Motherhood unites women across all walks of life and invokes
feelings of love and strength in both children and adults. It
speaks to the core values of Gap as a brand," said Craig Brommers, chief marketing officer for Gap.
"We are proud of this celebration of motherhood and our partnership
with Every Mother Counts, bringing support to mothers around the
globe."
Gap found a natural partner in Every Mother Counts to support
mothers as part of this celebration. Every Mother Counts is
dedicated to making pregnancy and childbirth safer for mothers
everywhere, providing $4 million in
grants since 2012 focused on improving access to essential
maternity care. Gap is issuing a call to action for people to make
a donation; U.S. residents can text 'MOMS' to 20222 to make an
automatic donation of $5 and
international residents can visit
www.EveryMotherCounts.org/products/donate to donate.
About Gap
Gap is one of the world's most iconic
apparel and accessories brands and the authority on American casual
style. Founded in San
Francisco in 1969, Gap's collections are designed to build
the foundation of modern wardrobes – all things denim, classic
white shirts, khakis and must-have trends. Beginning with the
first international store in London in 1987, Gap continues to connect with
customers online and across the brand's about 1,700
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The
brand also serves value-conscious customers with
exclusively-designed collections for Gap Outlet and Gap Factory
Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana
Republic, Old Navy, Athleta and Intermix. For more information,
please visit www.gapinc.com.
About Every Mother Counts
Every Mother Counts is a
non-profit 501(c)(3) organization dedicated to making pregnancy and
childbirth safe for every mother, everywhere. Every Mother Counts
informs, engages, and mobilizes new audiences to take action to
deliver life-saving care around the world. The organization is
focused on raising awareness and funds to improve maternal health
and reduce preventable maternal deaths by addressing three critical
barriers to maternity care around the world; lack of
transportation, education and training, and supplies. Every Mother
Counts supports programs that improve access to comprehensive
maternity care in Haiti, Uganda, Tanzania, India, Bangladesh,
Guatemala, Nepal, Syria and the United States. For more
information, visit www.everymothercounts.org.
Media Contact:
STOREY
Will Davis
Will.Davis@ourstorey.net
212 463 7245
GAP
Mackenzie Dougherty
Mackenzie_Dougherty@gap.com
212 886 7323
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SOURCE Gap