NEWARK, N.J., April 26, 2017 /PRNewswire/ -- National
Retail Solutions (NRS), a subsidiary of IDT Corporation (NYSE: IDT)
operating one of the nation's fastest growing point-of-sale
networks for independent retailers, today announced that it is
leveraging its point-of-sale (POS) terminal network to provide
consumer-facing advertising in bodegas and other independent retail
stores nationwide.
NRS retail terminals feature dual facing high-definition
monitors. The customer-facing display shows a split screen
during transactions, displaying the register tape on one side and
on the other side, special offers and promotions from a variety of
advertisers including consumer packaged good (CPG) providers.
Before and after a transaction, the display rotates between static
and video ads at adjustable increments.
"Retailers love the advertising potential of our POS network
because it helps promote their products and increase their sales,"
said Elie Y. Katz, President of
NRS. "We help these bodegas and other small independent urban
retailers compete more effectively with bigger box stores and
retail chains."
With over 2500 stores already participating in the rapidly
growing NRS retail advertising network, consumer package goods
providers and other advertisers now have a powerful tool to reach
hundreds of thousands of customers a day, primarily in urban,
Hispanic and other ethnically focused markets.
Eli Korn, VP of NRS, said, "Our
high definition, consumer-facing terminals provide CPG suppliers
with a powerful new channel to reach urban consumers as they make
in-store purchasing decisions. Across our rapidly growing
urban POS network, NRS already provides over two million
impressions a day nationwide with an average transaction length of
between 30 and 120 seconds."
Hannah Kestenbaum, NRS Media
Manager, boasted of developing relationships with ad agencies and
CPG companies.
"The advantage of a point of purchase ad is clear," says
Kestenbaum. "We are excited to show how effectively our network can
extend marketing reach in the Hispanic market. This ad space
reaches the targeted audience with proven impressions. Not many
other companies can guarantee that consumers are seeing their ads,"
she said.
To partner with NRS or view the media kit contact Hannah Kestenbaum: Hannah.Kestenbaum@idt.net
About National Retail Solutions (NRS):
NRS operates a
point-of-sale (POS) terminal based platform to bodegas and other
independent retailers nationwide. The NRS platform provides a
robust portfolio of tools to help these retailers compete more
effectively including loyalty programs, consumer coupons,
wholesaler discounts, and integration with Boss
Revolution® voice and payment services. Consumer
packaged goods (CPG) suppliers access the NRS platform to offer
promotions, coupons and special offers. The NRS platform
provides CPG suppliers with unprecedented access and reach into the
urban, ethnically focused consumer markets predominantly served by
bodegas and other independent retailers. NRS is a subsidiary
of IDT Corporation (NYSE: IDT).
About IDT Corporation:
IDT Corporation (NYSE: IDT),
through its IDT Telecom division, provides telecommunications and
payment services to individuals and businesses primarily through
its flagship Boss Revolution® and Net2Phone®
brands. IDT Telecom's wholesale business is a leading global
carrier of international long distance calls. For more
information on IDT, visit www.idt.net.
All statements within this release that are not purely about
historical facts, including, but not limited to, those which use
the words "believe," "anticipate," "expect," "plan," "intend,"
"estimate," "target" and similar expressions, are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. While these forward-looking statements
represent IDT's current judgment of what may happen in the future,
actual results may differ materially from the results expressed or
implied by these statements due to numerous important
factors. IDT's filings with the SEC provide detailed
information on such statements and risks, and should be consulted
along with this release. To the extent permitted under applicable
law, IDT assumes no obligation to update any forward-looking
statements.
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SOURCE National Retail Solutions