JetBlue Mint gets sweeter serving renowned Chef
Christina Tosi’s iconic Milk Bar cookies, green juice and bagel
rounds as premium service grows coast to coast
JetBlue (NASDAQ: JBLU) today announced the introduction of its
newest JetBlue Mint partner, New York City-based Milk Bar, which
celebrates both Milk Bar’s irresistible culinary treats and the
undeniable fun of this iconic brand. Beginning in April, all
JetBlue Mint travelers will be delighted with a pre-arrival Milk
Bar cookie. On Mint redeye flights Milk Bar’s HardBody green juice
(a selection from Milk Bar’s “LIFE” line of healthy products) and
well-known Bagel Rounds will be served in a Milk Bar to-go bag.
These new additions come as JetBlue continues to refresh its Mint
experience as the premium service touches down in new destinations
from east to west coast this year.
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Mintroducing Milk Bar to the JetBlue Mint
experience (Photo: Business Wire)
Milk Bar was founded in 2008 by award-winning pastry chef and
MasterChef judge Christina Tosi. The culinary empire and lifestyle
brand focuses on putting a playful spin on familiar home-style
desserts from soft serve to custom cakes, as well as savory snacks.
Each Mint customer will receive a delicious pre-arrival treat from
Milk Bar featuring a signature cookie in a custom gift box. Cookie
flavors will vary by departure with options including Milk Bar’s
Confetti Cookie, Cornflake Chocolate Chip Marshmallow and famous
Compost® Cookie.
“I spend a lot of time on airplanes lately,” said Christina
Tosi, founder and CEO of Milk Bar. “My secret travel trick when
traveling to our Milk Bar stores and kitchens in NYC, DC, Las Vegas
and beyond is to sneak a Milk Bar cookie on board to help me power
through the flight. That's why I was beyond pumped when JetBlue
approached us with the opportunity to make their Mint experience a
little sweeter. Whether it’s one of our signature Milk Bar cookies,
Hard Body cold-pressed juice, or everything bagel round after a
redeye, Milk Bar has you covered - on the ground or all the way up
at 30,000 feet!”
Milk Bar is dedicated to using high-quality ingredients
including locally-sourced dairy which reflects Mint’s culinary
vision of offering sustainably sourced food served in a purposeful
way. JetBlue continues to keep Mint’s food offering fresh by
curating meaningful relationships in the culinary industry, Milk
Bar is a wonderful addition to the esteemed list of partners.
“We have some of New York’s best hometown brands on board
JetBlue Mint and Milk Bar will fit right in,” said Jamie Perry,
vice president of marketing. “The bakery, known for its delicious
delights, broad culinary following and loyal fan base compliments
Mint’s unique menu and will have our customers tickled Milk Bar
pink with every sweet or savory treat they receive.”
Milk Bar Cookies Served in Mint:Confetti Cookie:Just like
the Milk Bar b’day truffles and birthday layer cake, this sugar
cookie is full of birthday sprinkles, birthday cake crumbs and that
familiar old fashioned vanilla flavor.
Cornflake Chocolate Chip Marshmallow:A play on the classic
chocolate chip cookie with crunchy cornflakes, gooey marshmallows
and mini chocolate chips.
Compost Cookie®:Packed with pretzels, potato chips, coffee,
oats, graham cracker, butterscotch and chocolate chips. This cookie
strikes the perfect balance between salty and sweet.
Milk Bar Pre-Arrival Service (Redeye Flights Only):Life
Green Juice:All natural juice packed with cucumber, celery, kale,
spinach, lemon, and a touch of sweetness from apples.
Everything Bagel Round:Bagel dough filled with smoky bacon
scallion cream cheese, topped with everything bagel spice.
With 11 retail locations in New York, Las Vegas, DC, and
Toronto, and nationwide shopping from www.milkbarstore.com, Milk
Bar is on a mission to make life a little sweeter.
JetBlue Mint Continues to Change Premium Travel:
JetBlue introduced its alternative to outdated business class
offerings – offered at an affordable price – making premium travel
more accessible and opened a new market untapped by high-fare
carriers. Re-imagining the domestic premium experience, JetBlue
introduced private suites, the longest fully-flat bed in
the U.S. domestic premium market (a), complimentary
entertainment options and hospitality-trained crewmembers. Mint
customers also enjoy a signature cocktail, a tapas-style menu
curated by New York City restaurant Saxon + Parole as well as fresh
espresso-based drinks from Brooklyn Roasting Company, and wines
from some of America’s best artisan winemakers, specially curated
by our wine expert Jon Bonné.
Overall, Mint has exceeded expectations and JetBlue continues to
expand Mint to even more cities on the east and west coasts as well
as in the Caribbean. JetBlue plans to bring Mint to 13 cities with
up to 70-plus daily flights by the end of 2018. Mint is currently
offered on select flights to Aruba, Barbados, Boston, Fort
Lauderdale, Grenada, Los Angeles, New York, San Diego, San
Francisco, St. Lucia, and St. Maarten and new service to Las Vegas
begins in 2017.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue carries
more than 35 million customers a year to 100 cities in the
U.S., Caribbean, and Latin America with an average
of 1000 daily flights. For more information please visit
jetblue.com.
(a) Based on avg. length of lie-flat beds on domestic premium
flights operated by U.S. airlines.
About Milk Bar
Milk bar, called “one of the most exciting bakeries in the
country” by Bon Appétit magazine, is a culinary empire and
lifestyle brand founded by award-winning pastry Chef Christina
Tosi. Focused on putting a playful spin on familiar home-style
desserts and savory snacks using quality ingredients and locally
sourced dairy, Milk bar has gained worldwide recognition for the
highly addictive Cereal Milk™ ice cream, Compost Cookies®, Crack
Pie®, and a collection of iconic “naked” layer cakes since opening
its doors in 2008.
With a team of over 200, Milk bar continues to expand its
presence and accessibility by operating production kitchens and
delivering products all over the country. The bakery also has its
own line of baking mixes lining the shelves at Target stores
nationwide, as well as limited-edition apparel, totes, and
accessories. Milk bar offers weekly baking and cake layering
classes at our event space in Brooklyn, NY.
Milk bar continues to redefine American dessert culture by
approaching life with a whimsically innovative mentality, serving
as the authority on all things sweet in the ever-changing world of
food. Milk bar has made headlines in top publications and
television programs, including The New York Times, The Wall Street
Journal, Late Night with Jimmy Fallon, Fast Company, Conan, AdWeek,
Bloomberg, and The Today Show, among others.
About Christina Tosi
Christina Tosi is the chef, founder, and owner of Milk Bar.
After launching and leading the dessert program at the Momofuku
restaurants in New York, she went on to build a culinary empire of
her own, leading The New York Times to describe her as a “border
crossing pastry chef.”
The culinary trendsetter and sugar genius is a two-time James
Beard award winner, a Crain’s New York 40 under 40 honoree, and the
author of two highly acclaimed cookbooks, Momofuku Milk Bar, which
highlights Milk Bar cult favorites, and Milk Bar Life, an inside
look at Milk Bar’s fun-loving culture and easy off-the-clock
recipes.
Christina is also a judge on the hit cooking competition series
MasterChef and MasterChef Junior on Fox, playing an integral role
in mentoring and inspiring home cooks of all ages. She has graced
the covers of AdWeek and Cherry Bombe and was named one of the most
innovative women in food and drink by Food & Wine.
Christina is a big believer in giving back. The highly motivated
lady boss serves on the board of Hot Bread Kitchen and Cookies for
Kids’ Cancer, and is an adviser and investor in a handful of food
startups, including The Museum of Food and Drink (mofad) and
Maple.
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version on businesswire.com: http://www.businesswire.com/news/home/20170322005850/en/
Media:JetBlue Corporate
Communications+1-718-709-3089corpcomm@jetblue.comorMilk
Barpress@milkbarstore.com
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