DUBLIN, Ohio, Dec. 5, 2016 /PRNewswire/ -- Today, Wendy's®
announced its partnership with the U.S. Roundtable for Sustainable
Beef and a commitment to advancing sustainability efforts
throughout the U.S. beef value chain. With a forty-six year
commitment to serving only fresh*, never frozen North American
beef, Wendy's has long partnered with leaders throughout the beef
supply chain to advance responsible practices in animal production,
health and welfare. By joining the Roundtable, Wendy's will also
ensure it has an active voice in discussions about the
environmental, social and economic sustainability of the U.S. beef
industry.
"Wendy's was founded on a simple principle that 'Quality is our
Recipe' and customers deserve great tasting hamburgers served by
friendly people in a comfortable restaurant," said Liliana Esposito, Chief Communications Officer
for The Wendy's Company. "Our commitment to quality beef that is
always fresh and never frozen has created a decades-long
relationship between our business and the U.S. beef producers that
help us serve our customers every day. We have a long-term interest
in promoting the continued sustainability of the U.S beef supply
chain, and we are proud to join the efforts of the U.S. Roundtable
for Sustainable Beef and align on common goals and metrics to drive
continuous improvement in U.S. beef production."
Recognizing that consumers are increasingly interested in where
their food comes from and how it is raised, the USRSB aims for the
U.S. beef value chain to be the trusted global leader in
environmentally sound, socially responsible and economically viable
beef. With members that include farmers and ranchers, processors
and industry partners, academics, retailers and environmental
groups, the USRSB brings together a diversity of viewpoints and
interests through leadership, innovation, multi-stakeholder
engagement and collaboration.
"The strength and success of the U.S. Roundtable for Sustainable
Beef is dependent on a diverse membership that encompasses the
entire beef value chain," said John
Butler, beef producer and Chair of the USRSB. "We are very
proud to have Wendy's join the Roundtable as we all work to improve
the sustainability of the U.S. beef industry."
Since founding Wendy's in 1969, Dave
Thomas pledged that his restaurants would always serve
fresh, never frozen beef hamburgers. As his restaurant chain grew,
the supply chain evolved to service each and every restaurant in
the United States with fresh,
never frozen, North American beef. Today, there are more than
6,500 restaurants in the Wendy's family. Visit The Square
Deal™ blog, dedicated to the brand's Corporate Social
Responsibility efforts, to read the brand's latest blog, Here's
the Beef.
*Fresh beef available in the contiguous U.S., Canada, and Alaska.
About Wendy's
The Wendy's Company (NASDAQ: WEN) is the world's third largest
quick-service hamburger restaurant chain. The Wendy's system
includes more than 6,500 restaurants in 29 countries and U.S.
territories. For more information, visit www.wendys.com
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SOURCE Wendy's