NEW YORK, Nov. 29, 2016 /PRNewswire/ -- Gap is
continuing to commemorate (RED)'s 10th anniversary and
its role as the founding apparel partner of the AIDS organization
founded by Bono and Bobby Shriver.
In anticipation of World AIDS Day, on December 1, Gap will launch a collection of their
iconic Utility Jackets featuring custom designs by six of the most
renowned female street artists from around the world. The talented
group of women is notable for their exciting, thought-provoking
work and for creating awareness of contributions by women in street
art.
"Gap is thrilled to partner with these talented and visionary
women who are each bringing their own creative aesthetic to our
iconic utility jacket," said Wendi
Goldman, Gap executive vice president and chief product
officer. "We worked closely with (RED) to select artists with
diverse points of view who are creating meaningful work that
inspires and empowers. Each jacket offers a unique expression that
customers can wear with pride to show their commitment to (RED)'s
important mission."
"We are so grateful to these extraordinary artists for applying
their limitless talent to further (RED)'s fight against AIDS," said
Deborah Dugan, (RED) chief executive
officer. "This collaboration with Gap is truly unique and can't
fail to capture the imaginations of fashion fans this winter."
The unisex styles for men and women will launch on November 29th, coinciding with Giving
Tuesday, a day to give back and do good. A portion of proceeds of
this collection will be donated to the Global Fund to Fight AIDS,
Tuberculosis and Malaria, adding to the $10
million dollars that Gap has already contributed to the
organization over the last 10 years.
The collection includes designs by Shiro, KASHINK, Kelsey Montague, FAITH XLVII and AIKO retailing
for $198, as well as a special
crochet jacket by Olek retailing for $298. Designs by Shiro
and Kelsey Montague will also be offered in versions for
boys and girls for $128.
Olek
Olek is a Polish-born street artist and
activist whose preferred medium -- crochet -- captivates audiences
all over the world. Inspired by everything from personal text
messages to train travel, she believes that life and art are
inseparable.
Shiro
Shiro is an internationally recognized graffiti artist from
Japan. She loves music, people,
and culture. Shiro travels by herself and paints walls all
over the world.
KASHINK
KASHINK is an internationally recognized street artist and social
activist from Paris. Her
large-scale murals celebrate the beauty of human diversity.
Kelsey Montague
Kelsey Montague is an international
street artist and coloring book author known for intricate
pen-and-ink drawings and a thriving social media campaign that
transforms her interactive public murals into living works of
art.
FAITH XLVII
A prolific, internationally acclaimed South African visual artist,
FAITH XLVII is known for her street paintings, which explore the
human condition. Her work spans many mediums, from painting and
printmaking to video.
AIKO
Since moving from her native Tokyo
to NYC in the late 90's, AIKO has become a well-respected
contemporary artist in the international street art scene, where
her feminine, Pop Art-inspired graffiti has a global following.
About Gap
Gap is one of the world's most iconic
apparel and accessories brands and the authority on American casual
style. Founded in San
Francisco in 1969, Gap's collections are designed to build
the foundation of modern wardrobes – all things denim, classic
white shirts, khakis and must-have trends. Beginning with the
first international store in London in 1987, Gap continues to connect with
customers online and across the brand's about 1,700
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The
brand also serves value-conscious customers with
exclusively-designed collections for Gap Outlet and Gap Factory
Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana
Republic, Old Navy, Athleta and Intermix. For more information,
please visit www.gapinc.com.
About (RED)
(RED) was founded in 2006 to
engage businesses and people in the fight against AIDS. (RED)
partners with the world's most iconic brands that contribute up to
50% of profits from (RED)-branded goods and services to the Global
Fund. (RED) Proud Partners include: Apple, Bank of America, Beats
by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, Lokai,
MCM, NetJets, Salesforce, SAP, Starbucks, Telcel. (RED) Special
Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy
USA, Fresh, Girl Skateboards,
Gretsch, HEAD, Le Creuset, Live Nation Entertainment, Moleskine,
Mophie, Piaggio and Wolfnoir.
To date, (RED) has generated $360
million for the Global Fund to fight AIDS, Tuberculosis and
Malaria, to support HIV/AIDS grants in Ghana, Kenya,
Lesotho, Rwanda, South
Africa, Swaziland,
Tanzania and Zambia. 100 percent of that money goes to work
on the ground – no overhead is taken. Global Fund grants that (RED)
supports have impacted more than 70 million people with prevention,
treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at
www.red.org
Media Contacts:
Gap
Janessa Anderson
Gap
(212) 886-7289
janessa_anderson@gap.com
Catherine Flint
Edelman
+44 (0)20 3047 2217
catherine.flint@edelman.com
(RED)
Huw Davies
(RED)
press@red.org
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SOURCE Gap