MAYFIELD VILLAGE, Ohio,
Nov. 21, 2016 /PRNewswire/
-- With the holiday season upon us, people everywhere are
hitting the recipe books, dusting off the nice china and gearing up
for quality time with the family. It's also a time when many first
time home buyers are getting ready to host their first holiday
gatherings at a new home – and along with it are experiencing a
serious case of #adulting stress. But Progressive Insurance is out
to say, "it's going to be just fine."
Progressive worked with mental health experts and researchers
and has uncovered just how common it is to feel stress associated
with first time home ownership and for young people to exhibit
behaviors they learned from their own parents. It can be amusing,
reassuring, or even alarming.
"Generally, people find themselves starting to 'become' their
parents when breaking new ground in their lives," said Nathan Feiles, LCSW, a mental health expert from
San Diego who has extensive
experience in this area and has written on the subject. "With
little experience of our own in certain areas, we do what we've
seen our parents do. This doesn't necessarily happen consciously,
or by choice – it just happens."
A new campaign from Progressive seeks to reassure young
homeowners with a humorous look at what it's like to "become our
parents" in a transformation the company calls
Parentamorphosis.
To help young homeowners understand they're not alone,
Progressive presents the Top Ten Signs you Might be
Experiencing Parentamorphosis This Holiday
Season:
- Trying to find the strand of lights that contains the dead bulb
is a time consuming priority that you can't ignore.
- You reenact holiday rituals from childhood in your new home,
and play the roles your parents used to play.
- As you transition from guest to host, you find yourself
offering many of the same food and drink options you grew up with.
You're even serving things you hated growing up (deviled eggs,
pimento cheese, or canned cranberries, anyone?)
- You're pulling out proper serving platters and carefully paying
attention to presentation instead of plopping a bag of chips and a
container of dip on the counter.
- You stress about where the silverware goes – do the forks go on
the left or the right?
- A nice centerpiece or bottle of wine is a preferred
host/hostess gift, a step up from your friends' typical six-pack of
beer or bottle of tequila.
- You take your guests' coats and place them on the master
bedroom bed rather than draping them over the nearest sofa.
- Water or dirt tracked in by your guests sends you into a
cleaning frenzy.
- You disappear to do dishes while your guests relax. It's less
about having fun yourself, and more about how to give your loved
ones a great holiday experience.
- Despite the stress, you feel a sense of accomplishment. It
might feel weird, but you're proud of yourself for being a great
host.
Progressive is carrying the Parentamorphosis theme into a
cutting-edge new marketing campaign created with renowned director,
Roman Coppola and agency Arnold
Worldwide.
"This is a campaign based on the insight that eventually, we all
discover ourselves acting like our parents, even doing things we
never thought we'd do," said Jeff
Charney, CMO of Progressive. "It's a simple concept, but
something we can all relate to. We discovered that when young
people purchase their first home, the stress of this big new step
can flip a switch and trigger what we're calling Parentamorphosis.
And we thought this time of year, when many young homeowners are
hosting their first holiday gatherings in a new house, was the
perfect time to launch this campaign."
To learn more about the campaign, the real phenomenon we're
calling Parentamorphosis, and for articles and tips for first time
homeowners, visit
http://lifelanes.progressive.com/cs/new-homeowner/
Follow or join the conversation online to share your own
Parentamorphosis thoughts and experiences by using
#ParentMorphChallenge.
About Progressive
The Progressive Group of Insurance
Companies makes it easy to understand, buy and use auto insurance.
Progressive offers choices so consumers can reach it whenever,
wherever and however it's most convenient — online at
progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device
or in-person with a local agent.
Progressive provides insurance for personal and commercial autos
and trucks, motorcycles, boats, recreational vehicles, and homes.
Home insurance is underwritten by select carriers, including
American Strategic Insurance Corp. and subsidiaries (ASI), our
majority owned subsidiaries.
Progressive is the fourth largest auto insurer in the country; a
leading seller of motorcycle and commercial auto insurance; and
through ASI, one of the top 20 homeowners carriers. Progressive
also offers car insurance online in Australia at
http://www.progressiveonline.com.au.
Founded in 1937, Progressive continues its long history of
offering shopping tools and services that save customers time and
money, like Name Your Price®, Snapshot®, and Service Centers.
The Common Shares of The Progressive Corporation, the
Mayfield Village, Ohio-based
holding company, trade publicly at NYSE: PGR.
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SOURCE Progressive Insurance