The Art of Shaving Launches New Fragrance Collection
November 14 2016 - 11:40AM
Business Wire
The Collection of Five New Fragrances Pays
Homage to Barbering Traditions and Essential Oils
The Art of Shaving has released a new fragrance collection to
celebrate the brand’s 20th Anniversary. Barbering experts partnered
with world class perfumers to craft a range of distinct scents that
are at once modern, yet nostalgic. Inspired by the grand heritage
of Barbering and the final touch of every time-honored barber chair
shave – the finishing spritz of a scented tonic, the collection
brings home the perfect finish to the perfect shave and any
grooming ritual.
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The Art of Shaving Launches New Fragrance
Collection (Photo: Business Wire)
As all of the brand’s products have been for the past 20 year,
these five fragrances were created using the finest natural
essential oils, sourced and meticulously blended using the highest
quality techniques. Each scent was carefully assembled to
harmoniously link every note for a full and expressive accord.
“Essential oil aromas are a critical part of elevating the
grooming experience from an act to a cherished ritual. Our new
cologne collection is the ultimate expression of these aromas and
the perfect finishing touch for The Art of Shaving man”, says Todd
Brisky, The Art of Shaving CEO. “Each fragrance in the collection
has been designed with craft and care to have a distinct
personality. I don’t expect you to ‘like’ all five, but I’m sure
there will be one or two you ‘love’ and that is how you should feel
about your fragrance.”
The collection consists of five fragrances:
SANDALWOOD & CYPRESS – A classic and sophisticated
aroma with a nostalgic undertone. This handcrafted fragrance
combines masculine, woody Sandalwood with aromatic, bright Cypress
to develop a signature fragrance wearable from day to night.
OUD SUEDE – A traditional, intense fragrance derived from
rare Middle Eastern Oud wood. The rich, dark aromatic resin is
distilled over time to develop its unique, fragrant quality
unmatched in nature. Balanced with earthy Cypriol, the combination
of these two natural elements creates a deep woody, amber
sensuality with skin-like warmth.
VETIVER CITRON – A luminous citrus with bittersweet
undertones. Earthy Vetiver is lifted by the fresh simplicity of
cold pressed Grapefruit. Finished with a subtly, spicy heart note,
this refined fragrance complements any grooming routine.
GREEN LAVENDER – An herbaceous floral for the modern
gentleman, carefully crafted to effortlessly blend aromatic,
tranquil lavender with the fresh, green notes of rosemary and
peppermint.
CORIANDER & CARDAMOM – A nod to Middle Eastern
aromatic barber traditions. A fresh twist on a traditionally warm
and spicy scent. Inspired by fresh tonics from ancient spices,
Coriander and Cardamom are subtly balanced with basil, lavender,
sage and blackcurrant. The result – a crisp green with spicy wood
and pepper facets.
Each 100ml fragrance is sold individually for $100 ($125 for
“Oud Suede”). Each 30ml fragrance is sold individually for $60 ($75
for “Oud Suede”). Sold at The Art of Shaving stores and on
www.theartofshaving.com.
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Nike Communications, Inc.Malinda TorresMtorres@Nikecomm.Com
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