eBay’s New Holiday Campaign Captures the Emotion and Excitement of Giving the Perfect Gift
November 07 2016 - 9:00AM
Business Wire
National television ads feature the incredible
gifts that can only be found on eBay, and inspire shoppers to give
thoughtfully this holiday season
eBay (www.ebay.com) today unveils a new holiday campaign, “The
Gift They’re Waiting For Is Waiting on eBay,” and debuts television
spots on November 9 – marking the brand’s first holiday national
television ads in nearly two years. The efforts are part of eBay’s
broader holiday mission to help shoppers find perfect gifts for
everyone on their list, by offering the best choice and amazing
deals all season long.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161107005682/en/
eBay unveils new holiday campaign that
captures the emotion and excitement of giving the perfect gift.
(http://www.ebay.com/holiday)
“Our new campaign illustrates why eBay is a top destination for
holiday shopping – delivering incredible inventory and inspiration,
along with a seamless shopping experience,” said Suzy Deering,
Chief Marketing Officer for eBay North America. “As a global
marketplace, eBay is the only place to find this year’s most
in-demand items, from small and mid-size sellers to top brands like
Mattel®, to one-of-a-kind personal or bespoke items. We empower
shoppers to be the ultimate gift-givers with our unparalleled
selection.”
eBay collaborated with the San Francisco-based advertising
agency Pereira & O’Dell to develop the new television creative.
The marquee spot, titled “The Giver,” takes viewers on the
emotional and gratifying journey of finding and giving perfect
holiday presents. The marketing campaign also uses digital video,
display ads and social media to inspire shoppers looking for unique
gift ideas this season.
“While the convenience of holiday shopping has increased, the
thoughtfulness of gifting has simultaneously decreased,” said
PJ Pereira, Chief Creative Officer and Co-founder of Pereira
& O’Dell. “The holidays are about spending quality time with
family and friends, and the gifts we exchange should reflect these
special relationships. eBay is uniquely positioned to help people
find perfect gifts for the ones they love, and the new campaign
brings this idea to life.”
The Gift They’re Waiting
For
Each year, it becomes increasingly difficult for shoppers to
find gifts they truly can’t wait to give. Last year, two-thirds of
Americans gave up on their holiday shopping due to a lack of time
or inspiration. Even more challenging is that consumers are failing
to find great gifts at great prices; 74 percent of Americans
surveyed struggled to find deals for the gifts on their shopping
lists.1
“In the lead up to this holiday, no single standout gift has
emerged, which represents a significant departure from past
seasons,” said Hal Lawton, Senior Vice President of eBay North
America. “Since shoppers aren’t clamoring for a specific must have
item there’s actually more pressure to find perfect gifts. With
more than 1 billion listings, only eBay promises unique items and
exclusive deals, combined with a cutting edge shopping experience,
fast and free delivery, and great service.”
Throughout the holidays, eBay will feature some of the most
competitive deals on must haves from top brands across electronics,
fashion, home and toys:
- eBay’s Holiday Hub
(http://www.ebay.com/holiday) combines gift inspiration with
amazing deals and inventory from brands like Mattel® and Sony
PlayStation®. Browse and buy the season’s most coveted items –
pieces from KENZO x H&M and FENTY x Puma, along with Adidas
YEEZY Boosts, an iRobot Roomba, and the Nutri Ninja® – and visit
eBay’s Daily Deals page (deals.ebay.com), where 100% of items ship
for free.
- On the Wednesday before Thanksgiving,
eBay will host a collection of deals exclusively created for mobile
shoppers using the eBay app, making it even easier to shop
on-the-go. eBay will also introduce a new feature on the Holiday
homepage – a countdown clock – to enable shoppers to track when new
deals will be released.
All season long, eBay will reveal new gift inspiration and
innovative ways to shop, as well as one-of-a-kind experiences
through eBay for Charity benefitting a variety of causes. Visit
ebay.com/holiday for more information.
eBay By the Numbers
- eBay, Inc. has 165 million active
buyers worldwide
- 81% of all merchandise sold on eBay is
new, and our wide selection keeps growing
- ~87% of items sold on eBay are Buy It
Now – no bidding necessary
- Approximately 1 billion listings at any
given time
- 100% free shipping on all items in
Daily Deals
About eBay
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including
the Marketplace, StubHub and Classifieds platforms. Collectively,
we connect millions of buyers and sellers around the world,
empowering people and creating opportunity through Connected
Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the
world's largest and most vibrant marketplaces for discovering great
value and unique selection. In 2015, eBay enabled $82 billion of
gross merchandise volume. For more information about the company
and its global portfolio of online brands,
visit www.ebayinc.com.
About Pereira &
O'Dell
Pereira & O'Dell is an international, award-winning
advertising agency that combines techniques from traditional
advertising, digital, PR and design to create innovative campaigns,
programs and products that are in sync with how consumers behave
today. They constantly re-evaluate practices, strategies and
partnership structures to stay nimble in an ever-changing industry.
The agency has offices in San Francisco and New York, representing
clients such as eBay, Coca-Cola, Realtor.com and Fox
Sports, among others. Pereira & O'Dell is the first advertising
agency to win an Emmy against regular television programming,
winning "Outstanding New Approach to Television" for the social
film "The Beauty Inside" for Intel. The agency was most
recently named by both AdAge and Creativity in
2016 as a Standout Agency. For more information, please go
to: www.pereiraodell.com.
Methodological
Notes1:
The eBay Survey was conducted by Wakefield Research
(www.wakefieldresearch.com) among 1,000 nationally representative
U.S. adults ages 18+, between October 7th and October 13th, 2016,
using an email invitation and an online survey. Quotas have been
set to ensure reliable and accurate representation of the U.S.
adult population ages 18+. Results of any sample are subject to
sampling variation. The magnitude of the variation is measurable
and is affected by the number of interviews and the level of the
percentages expressing the results. For the interviews conducted in
this particular study, the chances are 95 in 100 that a survey
result does not vary, plus or minus, by more than 3.1 percentage
points from the result that would be obtained if interviews had
been conducted with all persons in the universe represented by the
sample.
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eBayKari Ramirezkaramirez@ebay.comorEdelmanKeri
Palazzolokeri.palazzolo@edelman.com
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