NEW ALBANY, Ohio, Oct. 20, 2016 /PRNewswire/ -- Hollister Co.,
a division of Abercrombie & Fitch Co. (NYSE: ANF) announced
today a new party-wear collection inspired by and designed in
collaboration with Sydney Sierota,
lead singer of indie-pop band, Echosmith. The collection includes
eleven versatile styles, and will be sold exclusively in select
Hollister stores and online at
hollisterco.com beginning on Friday, October
28th.
Hollister partnered with Sydney
and her siblings last fall for the #HCoAllEqual Campaign, a global
anti bullying initiative that promotes inclusion. Through that
partnership, Sydney's engaging, energetic personality and fun sense
of style resonated with Hollister's customers.
To start the design process, Sydney and the Hollister design team spent time shopping
vintage stores and markets around Los
Angeles, looking through Sydney's wardrobe, and discussing
must-have details for every piece, such as pockets, and elements of
shine.
"The inspiration was a lot of sparkles, we just wanted to have
fun! I love dressing up, whether or not I have a reason. Something
about it just makes me feel awesome. I think a lot of people can
agree with that," said Sydney
Sierota. "I was very excited to have the opportunity of
designing a collection with Hollister and it was such a collaborative
process with the entire team. I can't wait to see how fans style
the pieces in their own, unique way."
The mix-and-match collection of dresses, tops, and bottoms can
be dressed up and down for any occasion. Similar to her own style,
Sydney wanted customers to feel like they could wear the pieces at
all times, whether with a pair of sneakers or boots. Items
range from $39.95 – $79.95.
"Sydney embodies everything Hollister, a true Cali girl, fun and optimistic. We loved
getting to know her better and what made clothes stand out for
her," said Lisa Lowman, Senior Vice
President of Hollister Design. "From our inspiration shopping
trips, to the fits and details of the product, she knew exactly how
she wanted this collection to take shape and we love every
piece."
To celebrate the launch of the new collection, Sydney will be
hosting a meet and greet and performing an acoustic session at the
Broadway Hollister store in New York
City on Thursday, October
27th.
Sydney and her brothers in Echosmith have been working hard on
their second album, which will debut in 2017.
Follow @HollisterCo for exciting news and updates on the
Hollister + Sydney collection.
About Abercrombie & Fitch Co.
Abercrombie &
Fitch Co. is a leading global specialty retailer of high-quality,
casual apparel for Men, Women and kids with an active, youthful
lifestyle under its Abercrombie & Fitch, abercrombie kids and
Hollister Co. brands. At the end of the second quarter, the company
operated 744 stores in the United
States and 182 stores across Canada, Europe, Asia
and the Middle East. The company
also operates e-commerce websites at www.abercrombie.com and
www.hollisterco.com.
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SOURCE Abercrombie & Fitch Co.