NIKE Unveils ‘Unlimited Together’ Film Celebrating the Strength of Unity for USA Basketball
August 10 2016 - 12:02PM
Business Wire
Chance The Rapper original lyrics pay tribute
to the team ethos of USA’s finest
NIKE, Inc. (NYSE:NKE) today unveiled a new film that captures
the strength of unity and the power of team for USA Basketball.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160810005840/en/
NIKE Unveils 'Unlimited Together' Film
Celebrating the Strength of Unity for USA Basketball. (Photo:
Business Wire)
"Unlimited Together” vividly illustrates how the USA Basketball
men and women’s team’s individual strength is amplified when united
in pursuit of their shared goal. In the film, images of the teams
are projected onto a backdrop of American cityscapes and set to an
original song and performance by Chicago-born artist Chance the
Rapper.
The film, which is directed by Hiro Murai, is part of the “Nike
Unlimited Campaign”, which includes the “Unlimited Courage”,
“Unlimited Future” and “Unlimited You” films, that celebrate
athletes around the world throughout an amazing year of sport.
“Our Nike Unlimited Campaign celebrates both the everyday
athletes and the champion athletes who push their limits daily and
who are proving their unlimited potential, whether that’s on the
world’s greatest stage this summer, or just in a pickup game in the
park,” said Greg Hoffman, Nike Chief Marketing Officer. “The USA
Basketball teams are an amazing example of athletes who come
together to pursue their goals for their team and their
country.”
The company also profiles a number of its premier athletes and
new performance innovations, here, detailing in-depth the
resolve that victory requires. The films are just one component of
Nike’s global campaign celebrating athletes around the world across
an amazing year of sport. Consumer activations are taking place in
Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai and
Tokyo, with the Nike Unlimited Cross-Category footwear collection
available at retail across the globe.
About NIKE, Inc. NIKE, Inc., based near Beaverton,
Oregon, is the world's leading designer, marketer and distributor
of authentic athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities. Wholly owned
NIKE, Inc. subsidiaries include Converse Inc., which designs,
markets and distributes athletic lifestyle footwear, apparel and
accessories; and Hurley International LLC, which designs, markets
and distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, Nike’s earnings releases and
other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
For more information, including multi-media materials, please
visit: http://news.nike.com/
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NIKE, Inc.Media Relations212-367-4447
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