SAN DIEGO, Aug. 4, 2016 /PRNewswire/ -- Qualcomm
Incorporated (NASDAQ: QCOM) today announced that its subsidiary,
Qualcomm Technologies, Inc. (QTI), is working closely with Baidu in
the implementation of the Qualcomm® IZat™
Integrated Hardware Location Platform, which will be
available in the latest generation of Qualcomm®
Snapdragon™ chipsets across all tiers. The IZat Location
Platform uses a combination of signals from various location
sources, including GNSS and sensors. This integration at a hardware
level is designed to result in accurate location information, fast
time-to-first-fix, improved robustness and seamless transition for
both outdoor and indoor environments, and lower power for users of
location-based applications and services across smartphones.
The IZat Integrated Hardware Location Platform also integrates
conventional GNSS positioning and sensor based positioning with
terrestrial positioning techniques using cellular network and WiFi
positioning available from Baidu. This fused position information,
when combined with user motion and contextual information obtained
from sensors (such as accelerometer, gyroscope, and magnetometer),
is designed to improve positioning accuracy and coverage, reduce
power consumption of mobile phones, and bring optimal user
experiences to smartphone users. The IZat Integrated Hardware
Location Platform will also support optimized features and
capabilities such as low-power location tracking, low-power
geo-fencing, and sensor based pedestrian navigation particularly in
challenging outdoor or indoor environments.
"Providing accurate, reliable and rapid position location
information in a battery-efficient way is a basic need
for all location based applications," said Dr.
Cormac Conroy, vice president,
product management, Qualcomm Technologies, Inc. "Qualcomm
Technologies' IZat location solution on Snapdragon
platforms enables users to enjoy location-based applications,
such as Baidu maps, with long battery-life and an excellent user
experience."
"Being the preferred provider of mapping capabilities for
Chinese developers, we are very excited about the opportunity to
work with QTI on the implementation of the IZat Integrated Hardware
Location Platform technology," said Li Zhitang, general manager of
open platform at Baidu Map. "Our location service supports almost
ten thousand applications with location information every day-and
serves hundreds of millions of end users. We believe that by
working with QTI, users will be able to enjoy higher location
service quality and a better experience."
QTI and Baidu are currently working with multiple handset OEMs
in China to commercialize this
advanced location capability on upcoming smartphones using
Snapdragon chipsets starting in Q3 2016.
For more information on Qualcomm's mobile location technology
please visit:
https://www.qualcomm.com/products/izat
About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G
and next-generation wireless technologies. Qualcomm Incorporated
includes Qualcomm's licensing business, QTL, and the vast majority
of its patent portfolio. Qualcomm Technologies, Inc., a subsidiary
of Qualcomm Incorporated, operates, along with its subsidiaries,
substantially all of Qualcomm's engineering, research and
development functions, and substantially all of its products and
services businesses, including its semiconductor business, QCT. For
more than 30 years, Qualcomm ideas and inventions have driven the
evolution of digital communications, linking people everywhere more
closely to information, entertainment and each other. For more
information, visit Qualcomm's website, OnQ blog, Twitter and
Facebook pages.
About Baidu
Founded in January, 2000, Baidu, Inc. (NASDAQ: BIDU) is the
world leading Chinese language Internet search provider, and the
largest Chinese language website. With a mission to "help people
find what they want in the most convenient way", Baidu focuses on
technology innovation, and is committed in providing "easy and
reliable" Internet search products and services. Baidu Map is the
electronic map service provided by Baidu. Leading the Chinese
market, it has over 500 million users and more than 300 million
monthly active users. Baidu Map provides users with a series of
LBS-based services, including location, route inquiry, route
planning, POI inquiry, and navigation, etc.
Qualcomm and Snapdragon are trademarks of
Qualcomm Incorporated, registered in the
United States and other countries. IZat is a trademark of
Qualcomm Incorporated.
Qualcomm Snapdragon and Qualcomm IZat are
products of Qualcomm Technologies, Inc.
Qualcomm Contacts:
Pete Lancia, Corporate
Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
Warren Kneeshaw, Investor
Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
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SOURCE Qualcomm Incorporated