American Express Brings #AmexAccess to First-Ever Panorama Music Festival in New York City as Official Payment Partner
July 21 2016 - 9:51AM
Business Wire
Global Service Brand American Express Brings
Interactive Experience to Festival-Goers at Panorama
American Express (NYSE:AXP) will bring Card Members #AmexAccess
this weekend as part of the inaugural Panorama Music Festival
making its debut July 22-24 in New York City’s Randall’s Island
Park. Through its partnership as the official payment partner of
the New York City festival, American Express will provide unique
experiences both in the Panorama app, as well as onsite in its
two-level American Express Experience tent. All festival-goers will
also be able to use credit cards at all merchants on the festival
grounds.
“We are focused on creating and delivering unparalleled
experiences in unique and unforgettable ways,” said Walter Frye,
Vice President of Global Experiential Marketing and Entertainment
Partnerships for American Express. “With Panorama, we wanted to
combine our assets – our scale, digital technology and passionate
community of Amex music lovers – to deliver an elevated and
differentiated experience for our Card Members. This partnership
represents our continued efforts to deliver unique benefits to Card
Members in an innovative way by combining our Card Member’s love of
music and digital technology.”
Onsite at Panorama
Amex is expanding its on-site presence at the music festival
with its American Express Experience, where all guests are welcome.
On the first floor there is a unique 360⁰ photo op where guests are
invited to light up NYC and a DIY sunglass station where people can
assemble customized sunglasses. Festival-goers are encouraged to
post to Snapchat using the American Express Panorama Snapchat
geo-filters that will be available throughout the festival weekend.
Card Members and a guest are invited to relax and recharge with
exclusive access to the Card Member club, located on the second
level of the American Express Experience. Second floor amenities
include a dedicated bar to purchase drinks* mobile charging and
complimentary wifi.
#AmexAccess in-app at Panorama
For exclusive rewards and offers for Panorama, Card Members will
be able to enroll their American Express U.S. Consumer or OPEN
Small Business Credit or Charge Card in the iOS Panorama App via
the #AmexAccess in-app integration. Card Members will be able
to use their americanexpress.com User ID and Password to log-in and
connect with the official iOS Panorama app to receive a spend $10,
get $10 back offer, redeemable when they use their enrolled
American Express® Card at participating onsite merchants throughout
the festival. Not all Cards are eligible, for offer details and
terms, click here.
By enrolling in the #AmexAccess program in-app, Card Members
will also be eligible to receive additional rewards onsite.
The American Express integration in the Panorama mobile app
experience is available on the iOS platform only and not on the
Panorama app for Android.
*Must be at least 21 years of age to consume alcoholic
beverages. Please drink responsibly
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,foursquare.com/americanexpress, linkedin.com/company/american-express,twitter.com/americanexpress,
and youtube.com/americanexpress.
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About PANORAMA
PANORAMA is a music, art and technology festival produced by
Goldenvoice. The event, which will be held at Randall’s Island
Park, located in New York City July 22-24, 2016. Over the course of
3-days, over 64 artists will take the stage including headlining
performances from Arcade Fire (Friday), Kendrick Lamar (Saturday),
and LCD Soundsystem (Sunday) surrounded by an interactive,
experiential tech installation known as, THE LAB. PANORAMA will
celebrate New York City’s position as both a capital of
entertainment and hub of innovation. For the complete line-up and
festival offerings log on to, http://www.panorama.nyc/
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Robert SantiniPMK-BNCrobert.santini@pmkbnc.comorElizabeth
CrostaAmerican ExpressElizabeth.Crosta@aexp.com
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