OWINGS MILLS, Md., May 17, 2016 /PRNewswire/ -- Medifast, Inc.
(NYSE: MED), a leading United
States manufacturer and provider of clinically proven
weight-loss and healthy living products and programs, is excited to
announce that its Medifast Direct division has launched the Summer
Shake Up™ Kit and promotion. The 7-day kit is designed to inspire
customers to get started on the path to a healthy summer.
The Summer Shake Up™ Kit serves as an introduction to Medifast
and includes customer favorites such as French Vanilla, Dutch
Chocolate and Strawberry Shakes, Peanut Butter Crunch Bars, Honey
Mustard Pretzel Sticks and Flavors of Home® meals including Turkey
Meatball Marinara, Chicken with Rice & Vegetables and Chicken
Cacciatore. As an added bonus, customers also receive a
complementary Medifast Blender Bottle®.
This promotional offering for Medifast Direct will be featured
in a new marketing campaign fueled by digital media, social media
and brand ambassadors along with a dedicated landing page,
www.SummerShakeUp.com. In addition to the new landing page,
new marketing materials have been developed as support tools for
customers starting with the Summer Shake Up™ kit.
"With the creation of the Summer Shake Up™ Kit for Medifast
Direct, we're offering customers 7 days of convenient Medifast
products that will help get them on the path to a healthier
summer," said Michael C. MacDonald,
Chairman and CEO of Medifast. "The 7-day kit is another example of
our ongoing commitment to create weight management options for
everyone."
In conjunction with the release of the Summer Shake Up™ Kit,
Medifast has engaged several well-known social media influencers to
help share information about the new promotional offering.
Medifast's Summer Shake Up™ Kit is now available for purchase for
$99.00 at www.SummerShakeUp.com until
Sunday, July 31st, 2016.
MED-G
About Medifast®:
Medifast (NYSE: MED) is the leading easy-to-use, clinically
proven provider of weight-loss and healthy living products and
programs. Medifast aims to help customers lead a healthier
lifestyle through a holistic approach to weight-loss and weight
management, nutrition education and fitness. Medifast's proven
results are based on the use of structured meal plans featuring
Medifast Meals, which are nutritionally designed to assist
customers with successful weight-loss and weight
management. The company sells its products and programs via
four unique distribution channels: 1) Medifast Direct®, a
web-based and national call center division, 2) the Take Shape For
Life® personal coaching division, 3) Medifast Weight Control
Centers®, and 4) a national network of physicians. The company also
offers sports nutrition products, under the brand name Dual Fuel™,
that are formulated to provide athletes and active individuals with
the right balance of carbohydrates and high quality protein for top
performance. Medifast was founded in 1980 and is located
in Owings Mills, Maryland. For more information, log
onto www.MedifastNow.com.
Logo -
http://photos.prnewswire.com/prnh/20120613/NE24271LOGO-b
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/medifast-direct-launches-7-day-summer-shake-up-kit-300269458.html
SOURCE Medifast, Inc.