MATRIXX Software Selected by SMART Communications, Attracts Strategic Funding From PLDT
March 30 2016 - 2:00AM
Business Wire
MATRIXX Software today announced that SMART Communications, a
wholly-owned subsidiary of the Philippine Long Distance Telephone
Company (PLDT), has selected MATRIXX Software’s real-time Digital
Commerce platform for its mobile business. Subsequently, PLDT has
invested in MATRIXX through its investment arm, PLDT Capital.
SMART Communications, the country’s largest mobile network, is
deploying the MATRIXX platform to deliver an array of lifestyle
services and content that can be individually purchased and
customized. SMART’s customers will have the freedom to manage their
mobile account usage and spend, tailor services and choose
‘sachet-size’ packages based on their preferences and budgets.
MATRIXX provides a real-time Digital Commerce platform for
creating and monetizing content and services. SMART Communications
chose MATRIXX because they needed a real-time, customer-centric
platform that could jump-start entry into the digital market
without a lengthy IT project. MATRIXX installed and integrated the
solution within weeks, allowing rapid time-to-market for future
service propositions that will capture wallet-share and customer
loyalty in a dynamic, fast-paced market.
Winston Damarillo, PLDT Chief Strategy Advisor and PLDT Capital
Co-Managing Director said, “Evolution of the telco into a Digital
Service Provider requires viewing the customer through a different
lens, in order to identify new ways of serving them. We’re
transforming the customer experience, and we chose MATRIXX Software
because its technology and performance is unmatched, and they are
able to help drive the PLDT Group’s digital vision more rapidly
than anyone else.”
Dave Labuda, Founder, CEO and CTO, MATRIXX Software, said, “The
PLDT Group continues our model of prestigious companies that are
investors as well as customers. They are genuinely changing the
game in Asia when it comes to digital service innovation, and we’re
excited to help deliver outstanding experiences to customers of its
wireless service provider, SMART Communications.”
The PLDT group has nearly 70 million wireless subscribers and
SMART recently won Best Mobile Operator of the year at the World
Communications Awards for the second year running.
To learn more about MATRIXX Software, please visit
www.matrixx.com.
About MATRIXX Software
MATRIXX Software is Powering the FutureTM for market-leading
Digital Service Providers (DSPs) worldwide.
MATRIXX Software has developed a unique real-time Digital
Commerce platform, an alternative to traditional business support
systems (BSS), which enables telecom service providers to profit
and innovate as they transition to Digital.
Follow MATRIXX Software online:
Website: www.matrixx.com
Vimeo: www.vimeo.com/user17468378
LinkedIn: www.linkedin.com/company/586602
Twitter: www.twitter.com/matrixx_sw
About PLDT
PLDT is the leading telecommunications service provider in the
Philippines. Through its principal business groups – fixed line,
wireless and others – PLDT offers a wide range of
telecommunications services across the Philippines’ most extensive
fiber optic backbone and fixed line and cellular networks.
PLDT is listed on the Philippine Stock Exchange (PSE:TEL) and
its American Depositary Shares are listed on the New York Stock
Exchange (NYSE:PHI). PLDT has one of the largest market
capitalizations among Philippine-listed companies. For more
information, visit pldt.com.
About SMART Communications
Smart Communications, Inc. (Smart) is the Philippines' leading
wireless services provider with 67 million subscribers to date.
Smart has built a reputation for innovation, having introduced
world-first wireless offerings such as Smart Money, Smart Load and
Smart Padala. Smart offers 3G, HSPA+, and LTE services, while its
satellite service Smart Link provides communications to the global
maritime industry. Smart Broadband, Inc., a wholly-owned
subsidiary, offers a wireless broadband service, Smart Broadband,
with 2.9 million subscribers.
Smart is a wholly owned subsidiary of the Philippines' leading
telecommunications carrier, the Philippine Long Distance Telephone
Company. For more information, visit http://www.smart.com.ph.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160329006368/en/
Babel PR for MATRIXX Software+44 (0)20 7199
3974matrixx@babelpr.comorMATRIXX SoftwareSimon Marshall, +1
307-439-9000Senior Manager, Marketing and
PRsimon.marshall@matrixx.comorPLDT and SMART
CommunicationsRamon R. Isberto, +63 2 5113101PLDT Group
SpokespersonFax No.: +63 2 5113100RRIsberto@smart.com.ph
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