NORWALK, Conn. and NEW YORK, Sept. 17,
2015 /PRNewswire/ -- Priceline.com, a leader in online and
mobile travel, today announced that it has named BBDO New York as
its new strategic and creative advertising agency partner. The
agency will be responsible for an integrated marketing platform
that includes television, digital and social campaigns.
As the number of mobile-savvy travel planners and bookers
continues to grow, priceline.com has launched several innovative
products and has challenged its new agency to highlight the
company's core strengths with breakthrough creative in an
increasingly competitive category. For nearly twenty years,
consumers have chosen priceline.com's breadth and depth of deals to
power their travel needs. More recently, the company launched
Express Deals® for steep discounts without bidding and Tonight-Only
DealsSM for last- minute travelers. By connecting
in new ways with this growing audience, priceline.com will continue
its rich history of synergistic relationships with hotel, rental
car and airline partners that lead to some of the best travel deals
in the industry.
"We chose BBDO because of its proven ability to develop
strategic platforms and outstanding creative that deliver
measurable results," said Brett
Keller, Chief Marketing Officer at priceline.com.
"Priceline.com has a track record of award-winning campaigns that
resonate with consumers and we believe that this partnership will
allow us to accelerate our integrated marketing efforts and
maximize growth."
"Great creative can be a great economic multiplier," said
John Osborn, President and CEO, BBDO
New York. "We are looking forward to building a great
campaign, a great business and a great partnership with
priceline.com."
Priceline.com will introduce a new marketing campaign in 2016.
The decision was made after a comprehensive four-month review.
Ocean Media will continue as priceline.com's media partner.
For more information, please visit www.priceline.com/media or
connect with priceline.com on Facebook and Twitter.
About Priceline.com
Priceline.com, part of The
Priceline Group (NASDAQ: PCLN), gives leisure travelers multiple
ways to save on their hotel rooms, airline tickets, rental cars,
vacation packages and cruises. In addition to getting compelling
published prices, travelers can take advantage of priceline.com's
famous Name Your Own Price® service, which can deliver the lowest
prices available, or Express Deals®, where travelers can take
advantage of hotel discounts without bidding.
Media Contact
Flavie Lemarchand-Wood
flavie.lemarchand-wood@priceline.com
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SOURCE Priceline.com