Disney Publishing Worldwide Launches Inspirational New Multiplatform Property, ‘Star Darlings’
September 15 2015 - 12:24PM
Business Wire
New Books, Programming, Music and Product
Line Encourages Tweens to Achieve their Dreams and Celebrate their
Individuality
Disney Publishing Worldwide (DPW) today announced the release of
Disney “Star Darlings,” an original new property that features
twelve unique girls who encourage tweens to celebrate their
individuality, make positive choices, and show that they can make
any wish a reality. Disney “Star Darlings” launches today in North
America with two novels available everywhere books and eBooks are
sold. All-new “Star Darlings” content and products will be released
through November, including an accompanying storytelling and
lifestyle app, music from Walt Disney Records, the first shorts in
an animated series on YouTube, and a fashion dolls line created in
collaboration with JAKKS Pacific that will be available at Justice
stores nationwide.
The “Star Darlings” characters embody the qualities and
characteristics of today’s tweens, and have been created to
resonate with the audience through a multiplatform lifestyle
experience tailored just for them. Each Star Darling has her own
wish that she pursues with determination and the help of her
friends, and these shared journeys and experiences are designed to
inspire tweens to go after their dreams.
“’Star Darlings’ represents a fully-realized world where strong,
confident girls are front and center,” said Andrew Sugerman,
executive vice president, Disney Publishing Worldwide. “We’re
excited to announce this all-new, innovative property tailor-made
for today’s tween, and the launch of ‘Star Darlings’ represents one
of our broadest multi-platform launches to date.”
The story begins on Starland where a major crisis is afoot, and
twelve unique girls from the prestigious Starling Academy
are chosen to be the first student Starlings to venture
to Earth. Rich with themes of friendship, confidence, leadership,
and teamwork, the Star Darlings go on the most magical adventures
of their lives. Determined to succeed, the girls show courage and
ingenuity—plus a whole lot of humor—as they guide others on Earth
to discover happiness and fulfillment.
Initially conceived by designer Shana Muldoon Zappa, along
with her husband, New York Times bestselling author, Ahmet Zappa
(Because I’m Your Dad), “Star Darlings” was inspired by their
daughter. “Our intention with Star Darlings has always been to
empower every girl – no matter where she was born or what she looks
like – to understand that she has what it takes within, to make her
own wishes come true...through the unstoppable energy created by
positive thinking, taking action and believing in yourself. “
Disney Consumer Products is partnering with Justice, the leading
tastemaker for tween girls, on a multi-channel marketing campaign
to help girls discover the magic of “Star Darlings.” Justice will
be the retail destination for “Star Darlings” through the fall and
holidays, offering a curated collection of books, dolls and limited
apparel. A small assortment will also be available at select Disney
Store locations and DisneyStore.com.
To celebrate the release of the first books in the “Star
Darlings” series, Shana Muldoon Zappa and Ahmet Zappa will be
signing copies of “Star Darlings” at Children’s Book World in Los
Angeles on Saturday, September 19, 2015 at 2:30 p.m. PT.
For more information on Disney “Star Darlings,” please visit the
“Star Darlings” Facebook page at
www.facebook.com/disneystardarlings. For Justice store locations,
please visit www.shopjustice.com.
About Disney Publishing
WorldwideDisney Publishing Worldwide (DPW) is the
world's largest publisher of children's books, magazines, and apps,
igniting imagination through storytelling in ever-inventive ways.
DPW creates and publishes books and magazines both vertically
in-house and through an extensive worldwide licensing structure. As
a leader in digital products, DPW creates bestselling eBook titles
and best-in-class original apps that have garnered more than 50
awards to date. DPW is also committed to the educational
development of children around the world through our Disney
Learning efforts. Headquartered in Glendale, California, DPW
publishes books, magazines and digital products in 85 countries in
75 languages. For more information visit
www.disneypublishing.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150915006634/en/
Media:Disney Publishing WorldwideMaryAnn Zissimos,
212-456-5529Maryann.Zissimos@disney.comorDisney Consumer
ProductsAmelia Lukiman, 818-544-0125amelia.lukiman@disney.com
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