GE to Provide Mobile Imaging Equipment for Athletes at 2015 REEBOK CROSSFIT GAMES
July 20 2015 - 10:00AM
Business Wire
GE Healthcare is the official medical
technology supplier during the test to find the fittest athletes on
Earth.
GE Healthcare announced today that it will be the official
medical imaging provider of the 2015 Reebok CrossFit® Games, an
annual fitness competition created and operated by CrossFit, Inc.
where elite athletes compete for the title of Fittest on Earth® and
a piece of a US $2 million purse. The CrossFit Games, now in their
ninth year, will be held July 22-26 at The StubHub Center in
Carson, CA and broadcast on the ESPN network. The event finals are
the culmination of a competitive season that began with more than
272,000 athletes and has been whittled down to the top forty men
and women individuals and teams.
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The OEC Brivo from GE Healthcare (Photo:
Business Wire)
The workouts at the Finals change every year, and the details
are often not announced until right before each event. Because of
this, and consistent with CrossFit’s fitness standards, athletes
need to be prepared for the unknown and unknowable. GE Healthcare
is proud to make the OEC Brivo Plus C-Arm available should they
need it. “We are happy to back these athletes by giving them the
added security of knowing they’ll have access to our advanced
medical imaging technology,” said Gustavo Perez-Fernandez,
president & CEO, Surgery, GE Healthcare. “With some of our
medical technology readily available to trained clinicians on-site,
participants will be in good hands.”
During the event Finals, athletes compete in grueling tests that
challenge their physical capacity across ten general physical
skills, including cardiovascular/respiratory endurance, stamina,
agility, coordination, speed, power and strength. Making
world-class medical imaging technology accessible to the athletes
for the first time during the competition adds to the elite nature
of the event. “CrossFit Games athletes compete at a high intensity,
and we take their care seriously at our events” said Steve Weiss,
Corporate Development for CrossFit, Inc. “We are proud to have GE
Healthcare on board to help raise the bar for supporting these
athletes during their quest to be crowned the Fittest on
Earth.”
As the official medical imaging provider of the 2015 REEBOK
CROSSFIT FINAL GAMES as well as through professional sports
organizations around the globe, GE helps clinicians deliver great
care to some of the most elite athletes around the world, including
those competing for CrossFit’s “Fittest on Earth®”
title.
About GE Healthcare
GE Healthcare provides transformational medical technologies and
services to meet the demand for increased access, enhanced quality
and more affordable healthcare around the world. GE (NYSE: GE)
works on things that matter - great people and technologies taking
on tough challenges. From medical imaging, software & IT,
patient monitoring and diagnostics to drug discovery,
biopharmaceutical manufacturing technologies and performance
improvement solutions, GE Healthcare helps medical professionals
deliver great healthcare to their patients. For more information
visit our website www.gehealthcare.com.
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GE HealthcareJennifer Fox, 414-530-3027Jennifer.r.fox@ge.com
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