MOLINE, Ill., Dec. 4, 2014 /PRNewswire/ -- Deere &
Company (NYSE: DE) has fully acquired Auteq Telematica, an
onboard software and computer company located in Sao Paulo, Brazil. Deere had previously
created a joint venture with Auteq in 2009 to provide integrated,
innovative technologies and solutions for sugarcane production.
The acquisition provides John Deere additional specialization in
the sugarcane market and further capability to develop products and
services to help customers leverage the data produced by onboard
computers in equipment used for planting, crop care and harvesting
in sugarcane production. In addition to software, Auteq also
specializes in hardware support.
"The acquisition of Auteq is another step to solidify our growth
strategy in the sugarcane segment," said Paulo Herrmann, president of John Deere Brasil.
"This action also demonstrates John Deere's continued commitment to
development of Brazilian agriculture."
Herrmann said the acquisition strengthens John Deere's ability
to provide customers with integrated solutions that enhance the
performance and productivity of sugarcane plantations.
"Because the sugarcane industry is vertically integrated, it is
important for John Deere to offer solutions to manage data captured
by agricultural equipment to allow for the connection from the
field to the sugar mill," Herrmann said.
While Deere has fully acquired the company, Deere said the
business will continue to operate under the Auteq brand name. In
Brazil, John Deere offers the
sugarcane market two harvester models recognized as market leaders
for high performance, savings, durability and harvesting
quality.
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SOURCE Deere & Company