The Intel Experience Opens Exclusively in 50 Best Buy Stores
October 15 2014 - 2:00PM
Business Wire
Hands-on Experiences Curated by Intel to
Create “Wow” Moments for Shoppers
NEWS HIGHLIGHTS
- Visitors can explore the power of
technology with cutting-edge experiences like 3-D printing, gaming
meets augmented reality, digital disc jockey (DJ) remixing
- Debuts in Oregon, arrives in 50 Best
Buy stores by end of October
- Eight in 10 Americans excited about new
technologies, but half of Americans are frustrated by lack of
hands-on access
Intel launches “The Intel Experience” exclusively in 50 Best Buy
retail stores nationwide. The hands-on experience zone gives
everyone – from tech enthusiasts to technophobes – the opportunity
to try, explore and play with the latest, cutting-edge technologies
like 3-D printing, gaming meets augmented reality, and digital disc
jockey (DJ) remixing.
The Intel Experience provides a hands-on
experience for Best Buy shoppers to try, explore and play with the
latest, cutting-edge technologies like 3-D printing, gaming meets
augmented reality, and digital disc jockey (DJ) remixing. (Photo:
Business Wire)
Seventy-nine percent of Americans are excited about the chance
to learn and try out new technologies, but half of Americans are
frustrated by the lack of access to these new technologies, beyond
what they read about and see on television, according to a new
Intel study conducted by Toluna*.
“We wanted to give our customers a new way to experience Intel
technology,” said CJ Bruno, corporate vice president and general
manager of Intel Americas. “It’s an innovative way for Best Buy’s
customers to see, touch and engage with our latest products and
experiences.”
Intel, whose technology powers devices from PCs and tablets to
wearable smart bracelets and car communication systems, will bring
a new set of technology experiences into The Intel Experience each
season to inspire, empower and create wonder for visitors. The area
will be staffed by specially trained Best Buy Blue Shirts. This
fall the Intel Experience offers four distinct experiences for
customers to explore:
- 3-D Printing Experience: On a
touch-enabled, Intel-powered laptop, shoppers can design their own
3-D model of a robot and experience 3-D printing as featured robot
designs get highlighted in the stores.
- Mars Escape Augmented Reality
Game: Use powerful Intel tablets to design and race a Mars
Rover. While being immersed in an augmented reality world, the
users navigate their virtual space rovers through a physical Mars
landscape.
- DJ Remixing Ne-Yo Experience:
Budding musical artists can feel what it’s like to perform in front
of thousands of fans in an immersive, on-stage DJ experience on an
Intel-powered 2 in 1 device. In collaboration with singer-song
writer Ne-Yo, shoppers can remix his track and create a full-stage
experience through controlling the stage lights.
- The Product Gallery: Experience
the latest laptops, 2 in 1 devices and tablets powered by Intel
processors.
“People don’t normally have the opportunity to experience the
kind of cutting-edge technology that will be featured in these
shops,” said Jason Bonfig, senior category officer for computing
and tablets at Best Buy. “It’s a natural extension of our goal to
showcase the endless possibilities of technologies and ignite our
customers’ imaginations.”
The Intel Experience will reach across the U.S. from Los Angeles
and San Francisco to Austin and Boise across to Annapolis and
Daytona Beach. For more information about The Intel Experience,
including a list of stores, visit
http://www.bestbuy.com/theintelexperience.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation.
The company designs and builds the essential technologies that
serve as the foundation for the world’s computing devices. As
a leader in corporate responsibility and sustainability, Intel also
manufactures the world’s first commercially available
“conflict-free” microprocessors. Additional information about Intel
is available at newsroom.intel.com and blogs.intel.com, and about
Intel’s conflict-free efforts at conflictfree.intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.BEST BUY is a trademark of
Best Buy and its affiliated companies.*Other names and brands may
be claimed as the property of others.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141015006498/en/
IntelAlison Wesley, 415-307-7817alison.wesley@intel.com
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