To Celebrate the New Disney Store, Guests Are
Invited to Meet Mickey Mouse and Minnie Mouse; First 500 Guests
Will Receive a Free Gift
To tweet this release, copy and paste
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Twitter handle with the hashtag #magicisback
On Saturday, October 11, Disney Store will celebrate the grand
opening of its new store at St. Johns Town Center in Jacksonville,
Florida. A premier retail destination, Disney Store offers a
unique, high quality selection of Disney, Marvel and Star Wars
product while delivering a magical and immersive shopping
experience through its Cast Members, who are dedicated to making
every Store visit memorable. Complemented by DisneyStore.com, which
is available 24 hours a day, Disney Store’s signature design
features storytelling elements that allow guests of all ages to
interact with their favorite characters in unique ways.
On Saturday, October 11, Disney Store
will celebrate the grand opening of its new store at St. Johns Town
Center in Jacksonville, Florida. (Photo: Business Wire)
Unique to the St. Johns Town Center location, as guests enter
the store and look above, they will see a customized skyline
incorporating local landmarks, classic Disney features and magical
storytelling moments. The Pixie Dust Trail guides guests
through “Storytelling Neighborhoods” featured on either side of the
path, highlighting favorite Disney, Marvel and Star Wars
characters. The Disney Princess Neighborhood is home to the
Disney Princess Castle, bringing the stories of the brave,
kind and adventurous Disney Princess characters to life through
costumes, accessories, dolls and more.
Disney Store’s signature Magical Trees line the Pixie
Dust Trail, and are an integral part of the immersive storytelling
experience, with iconic characters hidden throughout the
overlapping patterns of blue foliage. The Disney Store
Theatre is found at the end of the Pixie Dust Trail, where
guests can choose from an ever-changing library of over 50
different clips consisting of Disney, Marvel and Star Wars film
trailers, film clips, music videos, classic animation and more.
To celebrate Walt Disney Animation Studios’ highly anticipated
film, Big Hero 6, the St. Johns Town Center location and Disney
Stores nationwide will offer an assortment of products featuring an
all-new lineup of colorful characters. From action figures and
apparel to electronic accessories, the Big Hero 6 product selection
is also available online at DisneyStore.com so guests can shop
their favorites anytime. And with Halloween just around the corner,
the Disney Store in Jacksonville has guests covered with a
wide selection of Disney, Marvel and Star Wars costumes
and accessories. To make shopping easier and more convenient,
Disney Store also launched its Halloween Shop in store
and online, creating the perfect destination to browse favorite
characters and styles.
From the storytelling elements in the in-store design and
exclusive product assortment, to Cast Members dedicated to making
every Store visit memorable, Disney Store creates magical moments
for guests of all ages.
“Disney Store creates a truly authentic and immersive Disney
experience, rich in storytelling and magical moments,” said
Jonathan Storey, vice president, Disney Store North America. “We
are delighted to be opening a new location in Jacksonville to offer
a unique and engaging shopping destination for guests of all ages
to enjoy.”
To help celebrate the new Disney Store, children from the local
Boys and Girls Clubs of America will enjoy a special shopping
experience prior to the grand opening, and Disney Store will make a
donation of 10% of its merchandise sales revenue on Grand Opening
day to the local chapter. Also, one lucky child from the chapter
attending the grand opening will "unlock imagination" and
officially open the St. Johns Town Center Disney Store location at
10 a.m. on October 11. This signature opening ceremony will take
place every day, giving guests an opportunity to participate in an
unforgettable Disney Store experience.
Additionally, the first 500 guests to attend the grand opening
celebration will receive a free gift, and from noon to 4 p.m. a
Meet and Greet with Mickey Mouse and Minnie Mouse will take place
in Phase lll Plaza, with an opportunity for guests to take photos
with the characters*.
To find a Disney Store location, guests can visit
www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can
also sign up for email alerts at www.DisneyStore.com/Updates,
become a fan on www.facebook.com/DisneyStore or follow us on
Twitter www.twitter.com/DisneyStore to stay connected to your
favorite destination.
For more information, please visit
www.disneyconsumerproducts.com/press/us.
(Editor’s Note: For high resolution images, please go to
http://bit.ly/DisneyStoreImages)
*Characters alternate every 30 minutes. Character appearances
are subject to change or cancellation without notice.
ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned
and operated by Disney in North America, Europe, and Japan. Disney
Store is the retail merchandising arm of Disney Consumer Products,
the business segment of The Walt Disney Company (NYSE:DIS) and its
affiliates that extends the Disney brand to merchandise. Disney
Store carries high-quality products, including exclusive product
lines that support and promote Disney's key entertainment
initiatives and characters. Disney Store opened its first store in
Glendale, California and, in doing so, originated the themed retail
business model. There are currently more than 200 Disney Store
locations in North America; more than 40 Disney Store locations in
Japan; and more than 100 Disney Store locations in Belgium,
Denmark, France, Ireland, Italy, Portugal, Spain and the United
Kingdom, plus online stores www.DisneyStore.com,
www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de,
www.disneystore.se, www.disneystore.dk, www.disneystore.it,
www.disneystore.es and www.disneystore.co.jp. Each Disney Store
location offers a magical shopping experience that can only be
delivered by Disney, one of the world's largest and most successful
entertainment companies. For more information, please visit
www.disneyconsumerproducts.com/press/us/disneystore or follow us at
www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141010005060/en/
Disney Store North AmericaLiz Jaureguy,
626-773-5605liz.jaureguy@disney.com
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