BERLIN and CULVER CITY, Calif., Sept. 3, 2014 /PRNewswire/ -- M-GO, a
premium digital movie and TV streaming service, today announced a
new virtual reality browsing app for video content discovery called
M-GO Advanced. M-GO Advanced is launching as the first video
browsing app on Samsung Gear VR which is powered by Oculus and was
announced earlier today at Samsung's Unpacked Event leading up to
the IFA Consumer Electronics Unlimited Tradeshow in
Berlin.
M-GO Advanced puts people in a virtual reality space where they
can search, discover and navigate through exciting premium movie
and TV show content from major Hollywood studios, with future plans in the
works to develop the experience into a virtual video store.
"This app is a perfect marriage of emerging and mobile
technology, providing a new way for people to enjoy digital media
entertainment," said Adam Balest,
M-GO Technical Product Lead. "M-GO Advanced is creating a new
paradigm that blends the best of physical and virtual experiences
into one offering."
Launching later this year, M-GO Advanced provides a visually
tactile interface that responds to a person's actions. People can
visit "rooms" which house different genres like Sci-Fi or comedy
and categories such as new releases or deals. Each room presents a
different environment which is characterized by the specified
genre's motif; a person visiting the Sci-Fi room will see
futuristic details like glossy panels, metal and technology
motifs.
"Samsung Gear VR seamlessly blends industry-leading mobile
technology with advanced virtual reality capabilities to create an
incredible platform for new apps," said Chan-Woo Park, Vice President of Product
Strategy Team in Mobile Division at Samsung Electronics. "We
believe this unmatched, immersive environment offers an ideal
mobile platform for the rich, entertainment content of M-GO
Advanced."
At launch, a person will be able to navigate room to room by
fluid, gliding movements – turn their head to the left and right or
tilt up and down to increase the user interface option and spatial
recognition. M-GO Advanced provides a crisp and clear virtual
reality space that features poster art, trailers and still images
from popular movie and TV shows where people can bring these
elements to the forefront to get a closer look, or place other
features in the background.
M-GO Advanced was announced today in partnership with Samsung
and will be available for download later this year. The app will be
demoed at the Samsung boothat the City Cube Berlinwhere people can
experience the Sci-Fi room's futuristic setting and check out the
latest poster art, still images and trailers for the genre.
About M-GO
M-GO is a premium pay-as-you-go digital
movie and TV streaming service that makes it easier than ever to
browse, rent, buy and watch the newest and best selection of movies
and TV shows on your screens. As a joint venture between DreamWorks
Animation and Technicolor, M-GO was created by people who love
entertainment for people who love being entertained. With both
technology and entertainment in the company's DNA, M-GO's mission
is to transform the world of digital entertainment on the viewer's
terms. M-GO has secured content deals with Hollywood's major studios which drives its
always growing library of the newest releases – the earliest it is
available at retail - as well as a deep catalogue of hidden gems
and classic favorites. M-GO is available on major platforms and
functions on a full spectrum of operating systems ranging from
Android to iOS to Windows. M-GO is pre-loaded on Samsung's Smart
TV's, Blu-ray players and Wi-Fi tablets, LG Smart TVs and Blu-ray
players, VIZIO's Smart TVs, Blu-ray players, Wi-Fi tablets and
digital media players, and Roku streaming players. For more
information, please visit: www.mgo.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology,
opening new possibilities for people everywhere. Through relentless
innovation and discovery, we are transforming the worlds
of TVs, smartphones, tablets, PCs, cameras, home appliances,
printers, LTE systems, medical devices, semiconductors and LED
solutions. We employ 286,000 people across 80 countries with annual
sales of US$216.7 billion. To
discover more, please visit www.samsung.com.
About Oculus VR, Inc.
Oculus, a Facebook (NASDAQ: FB)
company, is revolutionizing the way people experience video games
and other digital content. The company's first product, the highly
anticipated Oculus Rift, is a virtual reality headset that allows
players to step inside the game. It provides an immersive,
stereoscopic 3D experience with an ultra-wide field of view and
super low latency head tracking. For more information, visit:
www.oculus.com.
Media Contact
Mindy
Jafek, Weber Shandwick
mjafek@webershandwick.com
206.576.5577
SOURCE M-GO