#DisneyRulesTheSchool#MarvelRulesTheSchool#StarWarsRulesTheSchool
With electronics and school supplies driving
increased spending this year, Disney Consumer Products checks off
key items on parents’ – and kids’ – shopping lists during the
second biggest shopping season.
Disney Consumer Products makes it easy for parents and kids to
find everything on their back-to-school lists. From on-trend items
like electronic accessories and fashion-forward apparel, to
character-inspired school supplies and nutritious snacks, families
can find quality back-to-school products for preschoolers through
college co-eds featuring Disney, Pixar, Marvel, and Star
WarsTM characters.
“During this exciting season, Disney Consumer Products has
assembled a collection of high quality back-to-school essentials
that celebrate the stories of our beloved characters while
incorporating current design trends to create functional yet
stylish apparel, accessories and gear,” said Molly Adams, executive
vice president of global product development at Disney Consumer
Products.
“Back-to-school is an extremely important time of year for
parents and their children, and our latest survey found families
will spend a little more this summer to ensure a smooth start to a
new school year,” said NRF President and CEO, Matthew Shay. “As one
of the most admired brands in the world, Disney’s trend-right
back-to-school offerings from apparel to supplies will surely
appeal to parents with kids from pre-K to college.”
Apparel, accessories, school supplies and food items are
available at national and specialty retailers including Amazon,
Kohl’s, Nordstrom, Target, Walmart, Hot Topic, Peek and more, as
well as Disney Store and DisneyStore.com.
Highlights from the product collection include:
To download images of the Disney, Pixar, Marvel and Star Wars
back-to-school product collection, please visit:
http://bit.ly/DisneyBTSImages (this link is case sensitive)
Tech to School
Technology accessories like over-the-ear headphones and
smartphone cases aren’t just functional, they’re fashion statements
too. With a wide range of bright, bold colors and fun details to
match character styles – like Marvel’s Guardians of the
Galaxy Rocket Raccoon “ears” or decorative Frozen
“flowers” for inspired-by headphones by KidDesigns – kids
can find the perfect wearable tech accessory to match their
back-to-school outfits. Don’t forget to add a little flair to your
smartphones with character-inspired cases like Darth Vader,
Buzz Light Year and Minnie Mouse from Disney
Store and DisneyStore.com.
Stylin’ School Supplies
From Doc McStuffins and Disney Princess characters
to Marvel and Star Wars designs, backpacks,
lunch totes and stationery items are available in a variety of
colors, characters and styles at mass retailers as well as Disney
Store and DisneyStore.com. Too much good stuff to pack in!
Fashion Collections for All Ages
Peek has drawn inspiration from the wisdom of Walt Disney
and classic characters Mickey Mouse and Minnie Mouse to create
their first Disney collection. Available now at Peek and select
Nordstrom stores, this high quality, sophisticated and
inspirational collection features graphic t-shirts for girls and
boys.
The newest iteration of the tween lifestyle brand
D-SIGNED is now available exclusively at Kohl’s –
which offers a “mix & match” assortment of apparel that gives
girls the opportunity to create their own styles. The D-SIGNED
collection is inspired by the fun fashions featured on Disney
Channel shows, and launches this summer with a collection from the
popular “Girl Meets World” series.
With millennials looking to spend their own money this
back-to-school shopping season, let them discover unique styles,
patterns and prints of pop culture favorites like varsity jackets
featuring Marvel’s Captain America at Walmart, or
Marvel’s Avengers and Spider-Man styles from Her
Universe, as well as the vast universe of Star Wars
through tees, shoes and accessories by Vans.
Nutritious and Fun Snacks to Pack
Finding nutritious food that’s appealing to both parents and
kids is always a challenge. Let Disney and Marvel help with
better-for-you snacks available at grocers nationwide, including
new Frozen packaged grapes and apples as well as
Marvel branded packaged fresh fruit by Sage Fruit,
Marvel’s Avengers branded Pirates Booty, CrunchPak
and new GoGurt by Yoplait nutritious snack offerings, plus
Mickey Mouse-themed snack packs with apples, berries, and
more.
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand priorities: Disney
Media, Classics & Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney Fairies, Lucasfilm and
Marvel. Disney Publishing Worldwide (DPW) is the world's largest
publisher of children's books, magazines, and digital products and
also includes an English language learning business, consisting of
Disney English learning centers across China and a supplemental
learning book program. DPW's growing library of digital products
includes best-selling eBook titles and original apps that leverage
Disney content in innovative ways. The Disney Store retail chain
operates across North America, Europe and Japan with more than 350
stores worldwide and is known for providing consumers with
high-quality, unique products. Disney's official shopping portals
online are www.DisneyStore.com and www.DisneyStore.co.uk. For more
information, please visit Disney Consumer Products
www.DisneyConsumerProducts.com or follow us at
www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving,
www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving and
www.Instagram.com/DisneyLiving.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney
Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and
television production, the company's activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA JONES franchises.
Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM
Lucasfilm Ltd.
About Marvel Entertainment,
LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information,
visit marvel.com. © MARVEL
Media Contacts:Disney Consumer ProductsLauren
Purnell, 818-544-0393lauren.b.purnell@disney.comorDisney
Consumer ProductsShawn Turner,
818-544-0848shawn.n.turner@disney.com
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