CHESTER, W.Va., April 18, 2013 /PRNewswire/ -- MTR Gaming
Group, Inc. (NasdaqGS: MNTG) announced today the engagement of
Oracle and its Social Relationship Management Suite.
This product enables MTR to manage customer relationships and
monitor social interactions online via Oracle's cloud-based
platforms and processing. Key features of the suite
facilitate development, integration, and deployment of MTR's social
media strategy. It augments conventional casino marketing and
provides an end-to-end process of marketing, sales, customer
engagement, communications, content management and support.
Oracle's enterprise-grade cloud and database business
applications are managed by experts with deep experience in the
space. The deal provides MTR with best-of-breed back-end
cloud-based systems to facilitate its vision to enhance the
customer experience by leveraging the new world of big data and
social media.
"We look forward to collaborating with our colleagues at
Oracle," said Fred Buro, MTR's Chief
Marketing Officer. "This relationship provides MTR the
platform, resources, and analytics necessary to create a dynamic
customer experience by integrating marketing initiatives,
communicating with customers via blogs, forums, youtube, twitter,
facebook, sms text messaging, and personalized URLs. Our direct
mail response rates will go up – but that's just the beginning,"
said Buro. "Should online gaming in the US become a reality for
MTR, this platform would facilitate marketing in that space and
will integrate MTR's land-based casino player's club with the
online players club."
The deployment of Oracle's Suite of Enterprise Database Cloud
and cloud-based products includes; Social Engagement and
Monitoring, Topic Development, Monitoring and Conversation Suite,
integrated analytics and business intelligence tools.
About MTR Gaming Group
MTR Gaming Group, Inc. is a hospitality and gaming company that
through subsidiaries owns and operates Mountaineer Casino,
Racetrack & Resort in Chester, West
Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs in
Columbus, Ohio. For more
information, please visit www.mtrgaming.com.
Forward-Looking Statements
Except for historical information, this press release
may contain forward-looking statements. Such statements are subject
to a number of risks and uncertainties that could cause the
statements made to be incorrect.
Those risks and uncertainties include
factors described in the Company's periodic reports filed
with the Securities and Exchange Commission. The Company does not
intend to update publicly any forward-looking statements, except as
may be required by law. The cautionary advice in this paragraph is
permitted by the Private Securities Litigation Reform Act of
1995.
For Additional Information, Please Contact:
MTR Gaming Group, Inc.
www.mtrgaming.com
Fred A. Buro
Vice President and Chief Marketing
Officer
732.232.6000
fburo@mtrgaming.com
SOURCE MTR Gaming Group, Inc.