Avatar Recognizes Mobile Marketing as a Key Strategy This Holiday Season

Voltair Gomez, president of Avatar Ventures Corp. (OTCBB: ATAR (note new symbol); www.avatarventurescorp.com) thinks every small business with an eye toward success needs to go mobile with its marketing, and here’s why: Searching, processing and making purchasing decisions via their smartphone devices is becoming more and more a standard operating procedure for today’s consumers. Based on this trend, small businesses are well advised to have the tools in place to attract these mobile consumers, especially this holiday season.

Mobile marketing was a key contributor to the 2011 holiday shopping season, it having been reported that 38 percent of shoppers (1) made a purchase directly from their mobile device, and 46 percent did research (2) on their device but visited a retail location to ultimately make that purchase.

Further market penetration by mobile devices among “average” consumers, indicates that mobile is likely to play an even more crucial role during the coming 2012 holiday season. The holiday shopping process begins long before shoppers enter a store, and making it easier for consumers to zero in on the best places to shop and buy are a critical part of that process.

According to a report by the National Retail Federation, during the 2011 holiday season 30 percent of shoppers (3) utilized their mobile device to reference retailer info such as location, store hours, and directions, while shopping and ready to buy. “This statistic identifies the need for retailers to have a mobile search strategy, a mobile advertising campaign and certainly a mobile web site”, said Gomez.

“The market realities are compelling,” added Gomez. A recent study conducted by xAd in partnership with Nielsen (4), found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small business and retailers invest in a mobile presence,” Gomez said. “This can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing consumers to products and services while they are out shopping and prepared to make a purchase.”

“Avatar’s major products -- mobile search, mobile advertising and mobile web sites -- give retailers and other small businesses a cost-effective way to connect and engage with mobile consumers on the fly and at a busy time of year when every minute counts,” added Gomez.

Avatar Ventures Corp. offers a full range of mobile marketing and social and affinity marketing solutions, including fully developed mobile web sites, featuring professional site creation and site management through its mobile site center.

(1) http://www.wpp.com/wpp/marketing/digital/mobile-shopping-during-the-2011-holiday-season.htm(2) http://www.thinkwithgoogle.com/insights/library/studies/post-holiday-learnings-for-2012/(3) http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1225(4) http://www.mobilepathtopurchase.com/wp-content/uploads/2012/08/xAd-Telmetrics-Nielsen-Study-Press-Release-08-03-12.pdf

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