COLOGNE, Germany, Aug. 23, 2024 /PRNewswire/ -- On August 21, Gamescom 2024, one of the world's
premier gaming conventions, began at the Messe Köln in Germany. This prestigious annual event draws
gaming giants and service providers from across the globe, with
this year's participants including NIMO—a leading game and
entertainment streaming platform in Southeast Asia. For NIMO, this marks a
significant milestone as it partners with Tencent Games for the first time at a major
industry event.
At the NIMO booth, visitors were introduced to an array of
exclusive, co-branded merchandise, from intricately designed
figurines to trendy T-shirts and custom pillows. Leveraging NIMO's
rich content ecosystem, extensive resource network, and its deep
collaboration with Tencent Games, the
booth became a hotspot for potential partners, many of whom engaged
in discussions and expressed keen interest in this vibrant,
youth-oriented streaming platform. As a special highlight, NIMO
invited Vietnamese superstar streamer Mixi to the event, where he
showcased NIMO's custom apparel, interacted with fans, snapped
photos, and handed out co-branded merchandise—underscoring the
platform's commitment to making a splash at this year's
Gamescom.
![](https://mma.prnewswire.com/media/2488222/Live_Streaming_Leading_the_Future_NIMO_and_Tencent_Games_Join_Forces_to_Explore_New_Global_Gaming_Tr.jpg)
Tencent Games, a key participant
at the event, showcased its latest offerings in collaboration with
its Timi Studios, MoreFun Studios, technical teams, and global
gaming brand Level Infinite. Attendees were treated to previews of
the latest versions of "Arena Breakout: Infinite",
"Delta Force: Hawk Ops",
"Exoborne", and "V Rising", with cutting-edge
technologies like AI enhancing the gameplay experience for global
audiences. In addition, Tencent Games
teamed up with partners such as Anti-Cheat Expert (ACE), WeTest,
Cloud-enabled Studios, and NIMO to present comprehensive global
gaming solutions. The success of Tencent Games is closely tied to these solution
teams, which empower developers and creators to produce top-tier
games more efficiently and cost-effectively.
To dive deeper into game development and marketing
strategies, Tencent Games hosted an "Online Game Solution
Space" presentation, targeting elite global developers, brand
clients, and industry insiders. During this session, NIMO, as a
strategic partner of Tencent Games,
made an exciting announcement: it will take on a pivotal role in
Tencent Games' "Online Game
Solution," specifically within the "Marketing Solutions" segment,
where it will handle critical tasks in "distribution" and
"operations." This development signifies a deepening of the
collaboration between NIMO and Tencent Games, as well as with key titles like
"Arena Breakout: Infinite", "Honor of Kings", and
"Tarisland". Together, they aim to leverage their strengths
in high-quality game products, localized resources, and
professional operational strategies to enhance the global
distribution and commercial success of these top-tier games.
![](https://mma.prnewswire.com/media/2488226/NIMO_s_CEO_Leo_Li.jpg)
During a panel discussion, NIMO highlighted its robust
capabilities in game localization, community management, in-game
currency distribution, and localized event marketing, demonstrating
its expertise to the global gaming industry. Jo Chin, NIMO's Head of Business, noted that
many companies struggle with entering foreign markets due to a lack
of localized market experience. However, with six years of local
resource development under its belt, NIMO has become a crucial
bridge for game developers aiming to expand overseas.
NIMO has already established a strong presence, bringing
together top influencers from Southeast
Asia, the Middle East, and
beyond. It has built a rich network of key media, core user
communities, premier esports venues, and high-end commercial
complexes across Southeast Asia.
This ecosystem empowers NIMO to deliver on event planning,
production, game co-publishing, and localized content
marketing.
As its collaboration with Tencent Games deepens, NIMO is
set to further strengthen its ties with various game titles and
enhance resource sharing. Positioned as a full-service game
distribution platform, global influencer marketing agency, and
professional esports event organizer, NIMO will continue to
leverage its solid government and business connections, media
outreach, and community marketing resources to provide game
developers and brands with more efficient and diverse commercial
services.
About NIMO:
NIMO is a leading global live streaming platform operated by
HUYA Inc. Launched in 2018, NIMO currently maintains local offices
and teams in various countries and regions worldwide, including SEA
and MENA. NIMO has entered into partnerships with numerous renowned
E-sports teams and top hosts from around the globe, and is the
designated live stream cooperation platform for a multitude of
world-class E-sports events.
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