Aha Intelligence™(ai) Executive Summaries enable market
researchers and brand insight teams to deliver high-level snapshots
of key findings and actionable recommendations from asynchronous
qualitative, live digital IDIs/Focus Groups, and hybrid study
data.
DETROIT, Aug. 6, 2024
/PRNewswire-PRWeb/ -- Aha Insights Technology, an activity-based
market research platform, has expanded its Aha Intelligence™
(ai) analytics and reporting capabilities by adding on-demand
Executive Summaries to provide easily digestible one-page C-Suite
overviews. The integrated artificial intelligence-based reporting
tool enables market researchers and brand insight teams to deliver
high-level snapshots of key findings and actionable recommendations
from asynchronous qualitative, live digital IDIs/Focus Groups, and
hybrid study data.
Our Aha Intelligence™ (ai) Executive
Summary tool quickly turns a 100-page market research deck into a
one-page report of key findings for the C-Suite.
"We are very excited about our latest iteration of Aha
Intelligence, which distills a mountain of unstructured qual data
into one brief summary of the most important things a busy
executive needs to know," says CEO Ray
Fischer. "While our objective-driven and question-level
reports provide all of the supporting examples and validation,
these summaries make the key findings much more portable and
shareable, enhancing awareness, alignment, and adoption of a clear
strategic direction."
Fischer noted that the true value of Aha Intelligence (ai)
Executive Summaries is the ability to quickly turn a 100-page deck
into a one-page report for those who do not have the time, nor the
need, for a deep dive into the data. In a world where time is
money, the one-page summary is priceless.
Featuring Aha's objective-driven generative ai-training process,
the refined set of AI analysis and reporting capabilities yields
impressive study summaries, detailed supporting validation,
sentiment analysis, and auto-tagging, amongst a myriad of other
features.
"Aha Intelligence (ai) allows you to cut your analysis time by
at least 50% and helps the researcher to connect the unseen dots,
leading to more complete strategic reports," added Fischer.
Aha Intelligence (ai) also gives analysts the ability to:
- Automatically summarize large qualitative datasets
- Provide supporting examples to your key insights without having
to search manually
- Generate interview summaries and supporting video
highlights
- Synthesize connected and unconnected data points
- Utilize Aha's open query tool to take analysis to a custom
level
The key features of the Aha Intelligence (ai) tool include the
ability to auto-tag entire studies to instantly organize supporting
text-based quotes, video clips, and images that bring observations,
insights, and recommendations to life.
About Aha Insights Technology
Aha Insights Technology is a global strategic activity-based
research platform designed to give insight teams and consultants
the tools to easily create, deploy, and analyze live and
asynchronous consumer and B2B research studies using the latest and
greatest digital technologies.
Using our comprehensive and flexible projective, social, video,
live webcam, and mobile tools, the Aha ResTech platform gives you
infinite options for designing digital ethnographies, multi-day
attitudinal and behavioral studies, concept testing, home-use
testing, customer experience and journey mapping, self-guided
interviews, product usage diaries and much more.
Our new generative Aha Intelligence (ai) analytics and reporting
tools enable market researchers to rapidly process an avalanche of
unstructured data into transformational reports.
The skilled Aha team also provides advice, study design,
programming, recruiting, and moderating, plus hands-on training and
responsive human tech support. You can DIY it, or we can do it all
for you.
Media Contact
Ray Fischer, Aha Insights
Technology, 1 8105999440, ray@ahaonlineresearch.com,
https://ahaonlineresearch.com/
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SOURCE Aha Insights Technology