BLUESTONE LANE NOW SERVING WORLD’S MOST SUSTAINABLE COFFEE NATIONALLY
August 06 2024 - 6:00AM
Renowned Australian-inspired coffee shop and café Bluestone Lane is
officially featuring Atomo ‘Beanless’ Coffee on its core menu of
expertly crafted drinks and healthy, delicious food options. The
partnership marks the largest market availability to date for Atomo
and aligns with Bluestone Lane's commitment to high quality and
ethically-sourced products.
Bluestone Lane is a national leader in premium coffee
experiences. By integrating Atomo’s sustainable coffee into its
menu, the coffee shop chain is providing customers with a
delicious, eco-friendly coffee option while reducing the
environmental footprint associated with traditional coffee
production, such as deforestation and high water usage.
"We were initially skeptical, but once we tasted Atomo, we were
blown away," said Andy Stone, Chief Brand and Culture Officer of
Bluestone Lane. “Atomo has launched a coffee that meets our high
standards for flavor and quality while complementing our commitment
to innovate and reduce our environmental footprint."
Atomo crafted its beanless espresso by recreating the molecular
structure of conventional coffee using ingredients sourced from
upcycled, farm-grown superfoods such as date seeds, guava, and
sunflower. The coffee delivers a healthier alternative high in
antioxidants, lower in acidity with a cleaner caffeine experience.
The taste profile is exceptional with notes of rich dark chocolate,
graham cracker, and dried fruit and is offered in both regular and
decaf.
"We started this journey back in 2019, and today, having our
beanless coffee offered directly to consumers at Bluestone Lane is
a leap forward for the company," said Andy Kleitsch, CEO and
co-founder of Atomo Coffee. “Our hope now is that the industry will
follow Bluestone Lane's lead and embrace sustainable alternatives.
It’s the fastest way to do the greatest good for the planet with
zero sacrifice.”
Customers will see Atomo Coffee on the in-store menu and have
the option to order ahead on Bluestone’s mobile app. Those who want
to brew it at home can purchase a bag of the collaboration blend on
Amazon. The unique blend combines Bluestone Lane's Flagstaff coffee
with Atomo’s beanless coffee.
About Bluestone Lane Bluestone Lane is an
Australian-inspired coffee shop and café chain known for authentic
café and coffee experiences. Emphasizing premium quality coffee and
wholesome food, Bluestone Lane brings a slice of Australian coffee
culture to its locations across the United States, including New
York, California, Texas, Pennsylvania, New Jersey, Washington D.C.,
Massachusetts, and Illinois.
About Atomo Coffee Atomo Coffee is a
Seattle-based startup at the forefront of sustainable coffee
innovation. By creating the world's first beanless coffee, Atomo
addresses the environmental challenges of traditional coffee
growing, offering a delicious and healthy alternative for coffee
lovers everywhere.
Andy Stone
Bluestone Lane
(646) 468-6666
andy@bluestonelane.com
Shelley Bruner
UPRISE Media
(702) 790-9887
shelley@uprisemgmt.com
Gabriel Krongold
UPRISE Media
(818) 510-2389
gabriel@uprisemgmt.com