SYDNEY, July 10,
2024 /PRNewswire/ -- Immutable, the leading
blockchain technology company focused on building next-generation
Web3 games, today announced a series of strategic partnerships with
prominent Asian companies DM2C, and QAQA (BLOCKSMITH &
Co), following their recent partnership with Netmarble's web3
subsidiary, MARBLEX. These collaborations represent a significant
milestone in Immutable's expansion into the thriving Asian market,
renowned for its enthusiastic gaming communities and swift
technological adoption.
Announced today, soon QAQA users can enjoy a "quiz to earn"
experience while garnering knowledge of web3, blockchain, and the
Immutable ecosystem. The next quiz featuring Immutable will be live
in August, offering a bilingual experience in Japanese and English
with prizes of up to 1000 USD in
tokens. This collaboration between QAQA and Immutable bridges the
gap between traditional gamers in Japan and the exciting world of web3 and
blockchain gaming. Combining Immutable's dedicated web3 gaming
community with QAQA's enormous player base and partnerships with
industry giants like Warner Bros. Japan, TOEI ADVERTISING, and SEGA Games, this
initiative brings together a diverse range of gamers.
"I'm thrilled to announce this partnership with Immutable,"
said Tetsuya Sanada, Founder and CEO
at BLOCKSMITH&Co. "This collaboration is a perfect match,
bringing together our extensive non-web3 user base with Immutable's
strong web3 community. I believe this fusion of web3 and non-web3
communities will accelerate our mission of making web3 accessible
to everyone. We are excited to explore new avenues for
collaboration, including cross-chain interoperability for future
games and apps."
DM2C, DMM's web3 arm, and Immutable have announced partnered
initiatives including joint promotional events and collaborations
between Immutable's popular title 'Gods Unchained,' DM2C Studio's
upcoming NFT trading card game 'KAMIYAGURA,' and the digital prize
crane game 'BOUNTY HUNTERS', are both part of the 'Seamoon
Protocol' project set to be released this year. The partnership
between DM2C and Immutable unlocks a powerful engine for global
expansion in the web3 gaming space. By combining their marketing
efforts and operational expertise, these two companies can
significantly accelerate growth. This collaboration leverages the
strengths of both DM2C's strong presence in the Asia-Pacific market and Immutable's
established user base in English-speaking regions. As a byproduct,
this strategic partnership facilitates cross-platform user
referrals, further enhancing marketing reach for all involved.
Kasaki Nagato, CEO of DM2C Studio stated, "As part of DMM
group, we have established a user base of over 41 million primarily
in Asia. Through this partnership
with Immutable, we aim to combine DMM's expertise in building a
web2 user base in Asia with
Immutable's know-how in creating web3-focused communities in
Western countries to deliver an unprecedented experience to
users."
These collaborations follow the most recent partnership between
South Korea's MARBLEX, Netmarble's
web3 subsidiary, announcing the full migration from Klaytn Layer 1
to Immutable zkEVM and a 20 million "Ecosystem Boost Program" along
with Netmarble IP, Ni no Kuni: Cross Worlds, A3: Still Alive and
Meta World: My City. "The Asian
market represents a tremendous opportunity for the future of web3
gaming," said Robbie Ferguson,
Co-Founder and President at Immutable. "By partnering with these
industry leaders, we will empower developers, educate users, and
ultimately build a thriving web3 gaming ecosystem in the
region."
About Immutable
Immutable is a global leader in gaming on a mission to bring
digital ownership to every player by making it safe and easy to
build great web3 games. Immutables gaming platform and has
onboarded over 380+ well-funded games onto the platform and has
raised USD 300M+ from leading global investors including Temasek,
Tencent, Bitkraft, King River
Capital, and Galaxy.
The Immutable gaming platform makes it easy for game studios and
independent developers to safely and confidently build and launch
successful games on Ethereum. The
product suite includes pre-built solutions, optimized for
usability, that help developers get to market faster without
sacrificing security or player experience. Builders get
personalised web3 guidance, live support for their communities, and
access to the largest ecosystem in gaming.
Immutable was the first gaming platform to deliver a
zero-knowledge (zk) scaling solution to the Ethereum community and provides developers with multiple
zk-based scaling options, including Immutable X, a rollup based on
StarkWare technology, and Immutable zkEVM, powered by Polygon.
Join the Immutable community on Discord, Reddit, Twitter,
Instagram, Telegram and Youtube
About QAQA
QAQA is a new type of quiz-based social media developed by
BLOCKSMITH & Co. This app incorporates web3 elements, providing
users with crypto rewards through
in-game coins.
One of the unique features of QAQA is that the quizzes
themselves are marketing content. Users can naturally engage with
the advertising content through quizzes without skipping ads,
making it an effective marketing tool for companies. This new
advertising model has attracted many major traditional companies,
such as Warner Brothers Japan, to participate in QAQA.
QAQA aims to bridge the gap between non-web3 and web3,
supporting users in becoming familiar with and understanding
blockchain technology. This allows users to enjoy quizzes and
provides opportunities to earn cryptocurrency and learn about the latest
technologies.
The mission of QAQA and BLOCKSMITH&Co. is "web3 for
everyone", which means leading non web3 users into the web3 space.
QAQA and BLOCKSMITH & Co. will continue to strive to truly
realize the vision of "web3 for everyone" and provide users with
further innovation and the best experience.
About DM2C
DM2C Studio is a DMM Group subsidiary established in
January 2023 with the aim of
developing Web3 businesses. DMM Group is one of Japan's largest entertainment companies,
boasting over 60 businesses, a user base of over 41 million
members, and sales exceeding 340 billion
yen.
In 2023, DM2C Studio launched the Web3 project "Seamoon
Protocol" to provide a new entertainment experience in digital
spaces using its unique token "DM2P". With "DM2P", DM2C Studio
plans to offer various products to enrich everyday life, including
Web3 games, entertainment content, and financial services such as
lending services.
In 2024, DM2C Studio plans to release several projects including
the NFT game "Coin Musume," featuring idol characters inspired by
cryptocurrencies; the turn-based
strategy game "Kyrie & Terra" from Thailand; the blockchain game "Kanpani☆Girls
RE: BLOOM," a follow-up to the game played by 2.5 million people;
the full-fledged NFT trading card game "Kamiyagura"; and the
digital prize online crane game "Bounty Hunters."
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SOURCE Immutable