Matter Grows B2B Tech Portfolio, Elevating Brand Awareness and Driving Bottom-line Results for New Clients
July 09 2024 - 8:38AM
Business Wire
Agency’s B2B tech team celebrates growth from new client
partners, supporting successful brand awareness, thought leadership
content and creative marketing programs
Matter Communications, a brand elevation agency integrating PR,
marketing and creative services – today announced the growth of its
B2B tech portfolio, highlighted by the addition of new clients
spanning diverse sectors. Matter continues to elevate B2B brand
stories by creating and executing PR programs focused on
high-impact earned media coverage and compelling thought leadership
content, and through fully integrated marketing programs that
deploy social media, SEO, creative design and other digital
marketing campaigns to increase awareness and sales.
“B2B technology companies are seeking smart communications and
marketing solutions to differentiate themselves and stand out
amidst intensified competition by continuing to reinvent themselves
and better communicate their stories,” said Tim Hurley, executive
vice president, B2B tech, at Matter. “Matter has a rich and deeply
respected history of successfully elevating brand awareness for
some of the world’s most innovative technology leaders, driving
bottom-line results that marketers and their leadership teams
demand.”
The following is a subset of B2B tech companies who have
recently partnered with Matter to advance the effectiveness of
their communications and/or marketing programs across sectors
including cybersecurity, AI and machine learning, IT services,
retail, behavioral data, and more:
- Fullstory, a leading behavioral data company that helps
technology leaders make better, more informed decisions. By
injecting digital behavioral data into their analytics stack, its
patented technology unlocks the power of quality behavioral data at
scale–transforming every digital visit into actionable
insights.
- IntelePeer, an AI-powered communications automation
platform provider.
- Lobyco, a global leader in grocery loyalty programs that
builds engaging loyalty, promotions and checkout propositions for
retailers around the world.
- LogicGate, a global, market-leading SaaS company
empowering customers to effectively manage and scale their cyber
risk and control, third-party risk management, compliance controls,
enterprise risk, and operational resilience programs.
- LTO Program, comprised of technology provider companies
– Hewlett-Packard Enterprise, IBM Corp. and Quantum Corp. – this
organization supports the development of the linear tape-open (LTO)
Ultrium technology for long term data retention, disaster recovery
and protection from cyberattacks.
- Presidio, a leading technology services and solutions
provider with deep expertise in automation, security, networking,
digital transformation, and cloud computing.
- Synadia, providers of a secure, scalable, and
high-performance data and communications platform designed for
modern distributed systems, empowering developers and enterprises
to accelerate the delivery of multi-cloud, edge and AI
applications. Synadia leverages NATS.io, a connective technology
used by thousands of companies across the globe to power their
digital initiatives.
“Matter acts as a true extension of our marketing team,” said
Jonathan Skinner, chief marketing officer of LogicGate. “They’ve
been an invaluable partner for marketing and PR, helping to drive
the LogicGate brand forward and raise awareness among our key
stakeholders. We continue to generate impactful media opportunities
for our executive thought leaders in a distinct way that cuts
through the noise, boosting our competitive share of voice and
expert industry presence.”
To learn more about Matter’s B2B Tech team and client work,
please visit the B2B Technology page on Matter’s
website.
Tech brands looking to explore a potential partnership with
Matter or share Request for Proposals (RFPs) are encouraged to
contact Matter to receive a customized program
evaluation.
About Matter Communications
Matter is a Brand Elevation Agency that integrates PR, marketing
and creative services into campaigns that inspire action and build
value. Founded in 2003, with offices spanning North America, Matter
works with the world’s most innovative companies across healthcare,
high-technology, consumer technology and consumer markets. For more
information, visit https://www.matternow.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240709493334/en/
Matter Communications Greg Amaral gamaral@matternow.com
www.matternow.com