Processing over two trillion products per month, Productsup's
AI-powered platform enables the world's largest companies to
deliver personalized shopping experiences effortlessly
BERLIN, June 27,
2024 /PRNewswire-PRWeb/ -- Productsup, the leading
Product-to-Consumer (P2C) software company, today announced an
advanced suite of AI tools within its platform that enable
businesses to generate and manipulate product content per audience,
channel, and market on a global scale. Instead of creating and
tailoring content manually or requiring coding expertise,
Productsup customers can accelerate their workflows and produce
higher-quality product ads and listings to grow revenue
worldwide.
"When dealing with millions of products globally, it's nearly
impossible to create engaging product content for each target
audience and market at the pace set by modern commerce," said Boris
Penck, Chief Technology Officer at Productsup. "The reality is that
teams don't have the bandwidth to adjust content effectively, so
you often see discrepancies, mistranslations, inaccuracies, or
generalizations. We engineered our platform's AI to make it easier
for our customers to deliver perfect product content wherever and
to whomever, so they can achieve higher performance and faster
growth with the resources they already have."
Combining advanced AI models and bulk automation, Productsup's
AI offerings streamline internal workflows for increased efficiency
while empowering teams to enrich their product content for higher
ROI. Productsup customers benefit from lower operating costs,
faster product launches, higher conversions, and improved brand
reputation worldwide.
Overview of Productsup's newest AI features:
AI Data Services
- Content generation: By plugging in raw product attributes, like
color, size, or texture, straight from product feeds, Productsup's
AI services generate engaging, ready-to-use product descriptions
automatically. Users can also leverage custom prompts to create
multiple versions of text tailored for specific target audiences,
markets, or seasonal promotions.
- Translations: Companies with a global presence, or ones looking
to expand internationally, can select a language for the Productsup
platform to translate generated text automatically. Users can
localize content based on the target market.
- Spec adjustments: To fit varying character limits, the AI tools
shorten text without losing the key message or lengthen text by
adding supporting phrases. Users can adjust product copy length
effortlessly to meet all ad formats and channel requirements of
Google, Meta, Pinterest, TikTok, and more.
- SEO optimization: The platform offers custom prompts to
generate SEO keywords based on product attributes. Additionally, by
plugging in keywords, the AI can generate product titles and
descriptions with higher SEO value.
- Regex Generator: Sorting through product data to analyze and
manipulate items can be difficult without programming skills.
Instead of requiring technical expertise to create Regular
Expressions, Productsup's tool creates the code automatically,
enabling users to search through lines of text to extract the
information needed to optimize product content.
- Twig Generator: Making small tweaks to product content for
variables, like price, inventory, or seasonal promotions, is
difficult to keep up with as the data constantly changes. Without
any coding required, the Productsup Twig Generator can create
highly-customized templates that apply changes to product content
in bulk automatically.
"AI for content generation is all you hear about these days, but
simply introducing tools like ChatGPT is only so effective," said
Marcel Hollerbach, Chief Innovation
Officer at Productsup. "The true value of AI is realized when it's
implemented strategically and integrated with existing workflows.
Productsup's AI features fit seamlessly into our platform,
providing teams with even more efficiency. These tools give our
customers the capacity to launch more impressive campaigns faster,
all while ensuring they maintain a consistent brand presence across
their active markets."
To see how AI works within Productsup's P2C platform, watch a
demo of the new features. To discover the full extent of
Productsup's AI capabilities, visit here.
For a broader look at the impact of AI-driven product content,
download Productsup's AI guide, The state of smart commerce.
About Productsup
Productsup enables global companies to create perfect product
content journeys for every channel and target consumer worldwide.
Processing over two trillion products a month, the highly scalable
Product-to-Consumer (P2C) platform is equipped for the most
sophisticated enterprise customers, helping them overcome commerce
complexity to create consistent product, brand, and service
experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000
brands, including Sephora, Beiersdorf, Redbubble, and ALDI. Learn
more at http://www.productsup.com.
Media Contact
Alyssa
Velez, Productsup, 219-765-6347, productsup@walkersands.com,
https://www.productsup.com/
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SOURCE Productsup