The Light of Museums in the "City of Literature" Illuminates Generation Z
June 21 2024 - 4:54AM
Nanjing, a city hailed as a "City of Literature", captivates
the world's attention with its profound cultural heritage and rich
historical legacy. To truly understand a city, one should start by
visiting its museums. During the recent Dragon Boat Festival, one
of China's traditional festivals, Nanjing's various museums once
again became popular destinations for both domestic and
international visitors seeking to explore ancient history.
According to data from Jiangsu International Culture
Association, the city received a total of 5.49 million tourists
during the three-day holiday (June 8-10), marking a year-on-year
increase of 16.8%.
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Museums are guardians of art and hold global significance. On
May 18, the annual International Museum Day, Macedonian writer and
poet Marijana Kotevska Georgieva visited Nanjing. Through a
video vlog, she led international audiences on a virtual tour of
various Nanjing museums, including Nanjing Museum, Art Museum of
Nanjing University of the Arts, Deji Art Museum, and Nanjing Grand
Bao'en Temple Ruins Museum, experiencing the diverse culture of the
"City of Literature". "Art is an interconnected form of
expression. As a poet, I see poetic expressions in the paintings
displayed in the museums," said Marijana.
With their unique cultural appeal, Nanjing's museums continue to
draw attention from audiences worldwide, particularly the Gen Z
group. Nanjing Museum, one of China's three major museums, is a
must-visit for culture enthusiasts due to its extensive collections
and high-quality exhibitions. Art Museum of Nanjing University of
the Arts attracts numerous art lovers, especially young artists and
students, with its avant-garde exhibitions and innovative cultural
activities. Deji Art Museum, with its distinctive architectural
style and meticulously curated international exhibitions, has
become a new cultural landmark integrated with commercial spaces in
Nanjing. Nanjing Grand Bao'en Temple Ruins Museum showcases
Nanjing's splendid cultural heritage, through the first fully
immersive metaverse in the cultural heritage field, allowing both
online and offline audiences to "immerse" themselves in the city's
long history.
On the Facebook and YouTube pages of the "China Culture &
Art" media account cluster, global netizens commented, "The
museums in Nanjing are rich in regional characteristics and
cultural heritage, housing fascinating Chinese ancient history." "I
was amazed by the VR interactive exhibitions in the museums. I hope
to have the opportunity to experience role-playing interactions and
get closer to the history of the Song Dynasty in Nanjing and become
a part of it."
In recent years, with the proliferation of social media and the
diversification of cultural consumption, visiting museums has
become a new lifestyle for many young people. Nanjing's various
museums continuously innovate their narrative cores and enhance
service levels, attracting more and more Generation Z visitors. In
this charming city, museum culture uniquely nourishes the hearts of
young people, inspiring their boundless love for history and
art.
For more: https://sourl.cn/GDdupy
Source: Jiangsu International Culture Association
Contact person: Mr. Wong, Tel: 86-10-63074558